NBC Ties for No. 1 for Primetime Week in Key 18-49 Demographic

By: Caryn Robbins Apr. 18, 2017

NBC has tied for #1 for the ratings week of April 10-16 in primetime's key demographic of adults 18-49, according to "live plus same day" viewing figures from Nielsen Media Research. NBC's week was led by the Monday edition of "The Voice," which ranked #3 among primetime telecasts on ABC, CBS, NBC and FOX for the week in adults 18-49. "The Voice" also finished #2 for the week in adults, men and women 25-54 and #1 among kids 2-11.

Joining Monday's "Voice" in the week's top 30 primetime programs on the Big 4 networks were Tuesday's "Voice" encore recap (tied for #6), Thursday's "Chicago Med" (tied for #14), Sunday's "Chicago Justice" (tied for #26) and Tuesday's 9 p.m. edition of "Trial & Error" (tied for #26).

Season to date, NBC ranks #1 in adults 18-49, with a +10% margin over #2 FOX despite that network's boosts from the SUPER BOWL and last fall's seven-game Cubs-Indians World Series. NBC also ranks #1 or tied for #1 for the season among ABC, CBS, NBC and FOX in adults, men and women 25-54; women 18-49; and adults and women 18-34.

NBC is retaining 100% of its year-ago average in adults 18-49 (with a 2.2 rating vs. a 2.2), adults 18-34 (1.5. vs. 1.5) and adults 25-54 (2.8 vs. 2.8), while in total viewers, NBC is up +0.4% this season versus last (8.383 million vs. 8.353 million).