NBC OLYMPICS RIO 2016 Live Streaming Tops Unprecedented 1 Billion Minutes

NBC Olympics' exclusive and unprecedented multi-platform coverage of the 2016 Rio Olympics continues to dominate the competition.

On Wednesday, NBC Olympics' live streaming for Rio 2016 topped ONE BILLION minutes (1.05 billion) - the first time the threshold has ever been crossed for an Olympics. The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232% from the equivalent day in London. This milestone comes one day after NBCOlympics' live streaming for the Rio Olympics surpassed the ENTIRE London Games.

The Total Audience Delivery for Wednesday's primetime coverage averaged a 16.5 household rating with 28.6 million viewers.

NBC Olympics' Total Audience Delivery measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital.

The 2016 Rio Olympics is the first in U.S. media history with primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.

NBC Olympics coverage on other channels and digital streaming has lifted primetime viewership by at least 7% each night (chart below).

Date	Total Audience Delivery	NBC-only viewership	TAD Lift
Sat. 8/6	23.5 million	20.6 million	14%
Sun. 8/7	31.8 million	29.8 million	7%
Mon. 8/8	31.5 million	28.9 million	9%
Tues. 8/9	36.1 million	33.4 million	8%
Wed. 8/10	28.6 million	26.4 million	8%

After six days, the NBC-only average primetime viewership (28.2 million viewers) and household rating (15.5) have respective 286% and 210% advantages over ABC, CBS and FOX combined - the second-largest Games advantage on record (behind only the London Olympics), according to national data from The Nielsen Company. (NOTE: The household rating for the full nightly show through six days is a 15.6; the 15.5 referenced above is for coverage in the 8-11 p.m. primetime window which is used for comparative purposes.)

Among Adults 18-49, NBC's six-night 8.3 primetime rating in the demographic tops by 419% the other broadcast networks combined (1.6 on ABC, CBS and FOX) - the largest advantage in the first six days of any Olympics (on record).

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