NBC NIGHTLY NEWS is Number One Most Watched Season-to-Date in Key Demo
NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of September 10, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers and besting ABC World News Tonight by +162,000 viewers (+9%) and CBS Evening News by +673,000 viewers (+52%). Nightly News has won the key demo 10 of the last 11 weeks. The broadcast grew year-over-year and week-over-week in the coveted key demo.
Last week, Holt traveled to North Carolina to report on Hurricane Florence, anchoring the broadcast from the ground on Wednesday, Thursday, and Friday night. Holt, joined by Al Roker, also anchored seven NBC NEWS SPECIAL reports as the storm progressed and made landfall. On Friday, Holt was on the scene for an attempted rescue when a tree fell on a house, killing a mother and an infant and trapping another inside.
For the week of September 10, Nightly News is the most-watched broadcast among A18-49 viewers, growing year-over-year as well as week-over-week and averaging 1.4 million. The broadcast topped ABC by +112,000 viewers (+9%) - its largest advantage over ABC in six months (since the week of March 26, 2018) - and CBS by +453,000 viewers (+49%).
8.2 million total viewers tuned in to Nightly News for the week of September 10 leading CBS Evening News by 2.2 million total viewers (+36%). Nightly News grew its total viewer audience both year-over-year and week-over-week.