NBC NIGHTLY NEWS WITH LESTER HOLT is Most-Watched Broadcast in Key Demo for August

By: Aug. 28, 2018
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NBC NIGHTLY NEWS WITH LESTER HOLT is Most-Watched Broadcast in Key Demo for August

NBC Nightly News with Lester Holt is the #1 most-watched broadcast in the key demo for the month of August, winning 37 of the last 38 months, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.

The broadcast continues its strong performance in the key demo averaging 1.6 million A25-54 viewers this past month, beating ABC World News Tonight by +67,000 viewers (+4%) and CBS Evening News by +513,000 viewers (+47%).

Last week, Holt spoke exclusively with the widow of Air Force Tech Sergeant John Chapman, whose late husband became the first airman since THE VIETNAM WAR to be awarded the Medal of Honor.

In August, Nightly News averaged 1.1 million A18-49 viewers, topping ABC by +15,000 viewers (+1%) and CBS by +307,000 viewers (+40%). The broadcast has won the A18-49 demo for 38 of the past 40 months.

7.4 million viewers tuned in to Nightly News for the month of August 2018, +1.8 million total viewers (+33%) more than CBS Evening News.

For the week of August 20, the broadcast averaged 1.6 million A25-54 viewers, growing week-over-week and besting ABC World News Tonight by +24,000 viewers (+1%) and CBS Evening News by +507,000 viewers (+44%).

Nightly News averaged 1.1 million A18-49 viewers, growing week-over-week topping ABC World News Tonight by +12,000 viewers (+1%) and CBS Evening News by +304,000 viewers (+38%).

7.4 million total viewers tuned in to Nightly News for the week of August 20, growing week-over-week and leading CBS Evening News by 1.8 million total viewers (+31%).

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