NBC NIGHTLY NEWS WITH LESTER HOLT Tops Competition for 61 Straight Weeks
By: Caryn Robbins Aug. 22, 2017
NBC NIGHTLY NEWS WITH LESTER HOLT won the key demo for the week of August 14th, marking its 61st straight week at #1. The broadcast continues its dominance in the key demo averaging 1.8 million A25-54 viewers, leading "ABC World News Tonight" by +126,000 viewers (+8%) and "CBS Evening News" by +487,000 viewers (+37%). Nightly News grew week-over-week by 6 percent in the demo most valued by news advertisers, reaching a 19-week high and posting its largest A25-54 lead over ABC in seven weeks and biggest margin over CBS in 21 weeks. Nightly News' A25-54 viewership was up the most week-over-week compared to the competition.
For the week, Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +122,000 viewers (+10%) and CBS by +419,000 viewers (+48%). Among A18-49 viewers, Nightly News grew 8 percent week-over-week, reaching an 11-week high and has won 106 of the last 107 weeks. Nightly News' A18-49 viewership was up the most week-over-week compared to the competition. 7.5 million total viewers tuned in to Nightly News for the week of August 14, leading CBS EVENING NEWS by +1.6 million (+27%). Nightly News remains the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.
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