NBC NEWS Is #1 In Viewers for Presidential Debate, Post-Debate Analysis

More Americans turned to NBC News for coverage and analysis of the second 2012 presidential debate than any other broadcast or cable television network. The NBC debate broadcast was number one across the board in total viewers and all key demos, averaging over 13.8 million total viewers and over 6.8 million viewers aged 25-54. NBC's top-rated post-debate analysis -- led by BrIan Williams with Tom Brokaw, David Gregory, Savannah Guthrie, Chuck Todd, and Andrea Mitchell -- delivered over 11.3 million total viewers and over 5.5 million viewers aged 25-54.

PRESIDENTIAL DEBATE (9:00-10:39pm ET)
* NBC News coverage of the second Presidential Debate averaged 13.818 million total viewers, +11% (+1,354,000) more than ABC's 12.464 million, +55% (+4,896,000) more than CBS's 8.922 million, and +200% (+9,216,000) more than FOX's 4.602 million.
* In A18-49, NBC averaged a 5.3 rating, beating ABC by +66% (+2.1 rating points), CBS by +121% (+2.9 points) and FOX by +179% (+3.4 points).
* In A25-54, NBC averaged a 5.8 rating, +45% (+1.8 rating points) ahead of ABC, +93% (+2.8 points) ahead of CBS and +190% (+3.8 points) more than FOX.
* In A25-54, NBC delivered 6.832 million viewers, ahead of ABC's 4.707 million and CBS' 3.613 million.

POST-DEBATE ANALYSIS (10:39-11:00pm ET)
* NBC's post-analysis coverage averaged 11.367 million total viewers, +19% (+1,851,000) more than ABC's 9.516 million and +63% (+4,373,000) ahead of CBS' 6.994 million.
* In A18-49, NBC averaged a 4.0 rating, +60% (+1.5 rating points) more than ABC and +111% (+2.1 points) more than CBS.
* In A25-54, NBC delivered a 4.7 rating, +52% (+1.6 rating points) ahead of ABC and +104% (+2.4 points) ahead of CBS.
* In A25-54, NBC delivered 5.564 million viewers, ahead of ABC's 3.621 million and CBS' 2.728 million.
* Versus the rated analysis during the second 2008 Presidential debate (Tue 10/7/08), NBC was up +36% (+3,018,000) in total viewers, +38% (+1.1 rating points) in rating A18-49 and +38% (+1.3 points) in rating A25-54.

ONLINE
* NBCPolitics.com saw over 3.7 million page views and over 960,000 video streams (including 322,360 live streams).
* Last night's debate live video streams were over 30% higher than the first presidential debate (322k vs 249k).

To post a comment, you must register and login.