NBC Broadcast of BRIDESMAIDS is Sunday Night's Top Big 4 Entertainment Telecast
By: Caryn Robbins Jan. 25, 2016
A rebroadcast of the 2011 feature film "Bridesmaid" (0.9/3 in 18-49, 2.7 million viewers overall from 8-11 p.m. ET) was the night's top entertainment telecast on the Big 4 networks that did not benefit from an NFL lead-in in 18-49 (excludes CBS's "60 Minutes" and Fox's "X-Files" premiere) and was also the #1 entertainment telecast on those networks, excluding shows with NFL lead-ins, in adults 18-34, women 18-34, men 18-34 (tie), women 18-49, men 18-49 (tie) and adults 25-54 (tie) and women 25-54.
Grew +100% from its first half-hour to its sixth in 18-49 (0.6 to 1.2) and by +61% or 1.4 million persons in total viewers (2.3 million to 3.7 million). "Dateline NBC" (0.6/2 in 18-49, 3.6 million viewers overall from 7-8 p.m. ET) facing competition from Fox's telecast of the NFC Championship Game, maintained 100% of the prior week's 7-8 p.m. ratings in adults 18-49 (0.6 vs. 0.6) and adults 25-54 (0.9 vs. 0.9). NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. L+7 Ratings for Thursday, Jan. 7: TThe Jan. 7 premiere of "Shades of Blue" has grown by +72% in adult 18-49 rating going from "live plus same day" to "live plus seven day" results from Nielsen Media Research (from a 1.81 to a 3.12) and by +4.9 million persons in total viewers (8.550 million vs. 13.466 million). Among NBC series premieres, "Shades of Blue" delivered the #3 biggest L+7 increase ever in total viewers (4.916 million), behind only "Blindspot" (5.984 million) and "The Blacklist" (+5.696 million).Videos