MTV's Season 2 of 'The City' to Premiere April 27
MTV will continue its Tuesday night cable domination when Season Two of the network's fan favorite reality series "The City" premieres Tuesday, April 27th at 10:30p.m. In its second season, new betrayals and new alliances add up to 12 all-new, jaw-dropping episodes as Whitney Port, Roxy Olin, Olivia Palermo and Erin Kaplan continue to traverse the New York City fashion industry and their relationships with each other. During the first season, fans were captivated as Whitney transformed her life by leaving Los Angeles behind for New York where she risked everything to start her own clothing line. When the show returns, Whitney and the rest of the cast will learn the hard way that in New York City climbing your way to the top means doing it alongside both friends and enemies.
"Season One of 'The City' marked the beginning of an incredible run for us on Tuesday nights. We have dominated that night for two consecutive quarters, especially with females 18-24," said Liz Gateley, Senior Vice President of Series Development for MTV. "'The City' gives our viewers an inside, authentic view into the fashion business and each week, they love tuning in to root for Whitney as she tries to maneuver the shark-infested waters of that world. This new season promises more high stakes as the entire cast takes on new roles in the NYC fashion scene."
When Season Two premieres, Whitney gets a last-minute, chance of a lifetime: her own show at New York Fashion Week. After the chaos and fanfare of showing her line in the Bryant Park tents subside, Whitney has more to do than ever in order to prove herself as a viable, emerging designer. First up, is creating a new line for the new season and learning from Kelly Cutrone the best way to promote herself and her brand. She still has Roxy in her corner - and Roxy owes her - for giving her a place to crash and for getting her a job at People's Revolution, but Roxy is learning that she's too strong-minded to live in Whitney's shadow.
At ELLE Magazine, Olivia and Erin are tasked by Joe Zee to find some way to get along. However, their competition is far from over as Olivia is offered an on-camera job by Joe. But Erin is at the top of her game, and sees through Olivia now more than ever. While climbing the ladder at one of the largest fashion magazines in the world, these two girls are about to discover there's only room for one at the top.
Devotees of "The City" can head over to http://thecity.mtv.com to see how it all began by watching full episodes of Season One and then view the Season Two trailer to see what will happen next. Fans can also browse the photo galleries and get the latest gossip on the show.
MTV has dominated the Tuesday, 10p.m. hour with young women since moving "The Hills" and "The City" to Tuesday nights on September 29, 2009. Both series were #1 in their time periods across cable with F12-34. The network's Tuesday night success continued with Season One of "Teen Mom" as the series also went on to become #1 in its time period with F12-34. Currently, "16 and Pregnant" is #1 in its time period across all cable competition and #2 versus all television competition among F12-34.
"The City" was #1 in its time period across all television competition among F18-24 and versus all cable competition among F12-34. The series was also the #4 original cable series of Q4 2009 among F12-34 and posted an 8% season-to-season gain among P12-34. The 12/01/09 winter finale of "The City" was up 25% versus its spring finale in the P12-34 demo.
"The City" is created by Adam DiVello. Adam DiVello, Liz Gateley and Sara Mast serve as executive producers for "The City." Spike Van Briesen and Bill Langworthy serve as co-executive producers of "The City." Catherine K. Whyte is MTV's executive-in-charge of production for the series.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.
Photo Courtesy: MTV