'MTV BEACH HOUSE' Reboot Set to Kick Off in June

Variety.com reports that the upcoming 2017 MTV Beach House will cater to "a new generation of fans" and will be hosted by Nessa of "Girl Code," Cody Christian of "Teen Wolf" and Chico Bean of "Wild 'n Out."

The original 'MTV Beach House', which debuted in 1993, was a staple in the '90s and early 2000's. Hosted by Bill Bellamy, the event was an hourlong music video block. The summer event was later hosted by Carson Daly.

"MTV Beach House" will play out this summer via on-air interstitials, plus behind-the-scenes content available for the entire month of June across Viacom's portfolio of social and digital channels for MTV, Comedy Central and Spike.

"Snapchat, Twitter and Facebook Live didn't even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago. We're thrilled to partner with Mtn Dew Spiked Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans," said Matthew Newcomb, vice president of integrated marketing at MTV, in regards to MTV bringing back "Beach House" in partnership with Mountain Dew Spike Lemonade. Chauncey Hamlett, senior director of marketing at Mountain Dew, added, "Bringing back the MTV Beach House is one of those can't miss moments we love to bring to Dew Nation."

"MTV Beach House" is set to kick off this summer on June 8.

Related Articles View More TV Stories


From This Author TV News Desk

Before you go...

Like Us On Facebook
Follow Us On Twitter
Follow Us On Instagram instagram
   
popup



  SHARE