MONDAY NIGHT FOOTBALL Helps ESPN Win the Night Among All Networks
ESPN's Week 14 MONDAY NIGHT FOOTBALL game (8:15-11:57 p.m. ET) - a New England Patriots 30-23 victory over the Baltimore Ravens - helped ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54).
Including this game, ESPN has won the night among all key male and adult demos 13 times (in 14 weeks) this season, and 10 times among households and viewers. The MNF game also ranked as the No. 1 telecast of the night among households, viewers and all key male and adult demos. Ravens-Patriots delivered a total live audience (TV + Streaming) of 13,273,000 average viewers. On TV (ESPN and ESPN Deportes), the game delivered 13,020,000 average viewers.On ESPN, the game averaged a 7.8 US household rating. The game rating peaked during the 9:30-9:45 p.m. quarter hour with a 9.0 household rating and 15,061,000 viewers.
ESPN's streaming audience for Ravens-Patriots attracted an additional average minute audience of 253,000 viewers across the ESPN and ESPN DEPORTES streams, a 73 percent gain year-over-year. Between the two streams there were 631,000 viewers who watched 56.3 million live minutes - up 43 and 82 percent year-over-year, respectively.
In Baltimore, the game delivered an 11.5 rating on ESPN and a 22.7 on WBAL-NBC, for a combined 34.2 rating in the market. In Boston, the game delivered a 9.3 rating on ESPN, a 22.9 on WCVB-ABC (MA), and a 2.5 on WMUR-ABC (NH), for a combined 34.7 rating in the market.
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