MNBC Posts Greater Total Day Growth Than CNN and FOX News in November
By: Caryn Robbins Nov. 30, 2016
During the critical election month of November 2016, MSNBC posted greater year-to-year total audience growth than both CNN and FOX News. MSNBC's total day viewership (M-Su 6a-6a) was up +84% among total viewers compared to November 2015 (vs. +76% for CNN and +60% for FOX News). MSNBC also grew by higher rates than CNN among the demo most valued by news advertisers, posting total day gains of +105% among viewers A25-54 (vs. CNN's +102%).
Since making a strategic shift to live breaking news, MSNBC dayside (M-F 9am-5pm) continues to grow by significantly higher rates than any other cable news network. MSNBC dayside posted year-to-year gains of +94% in total viewers (vs. +69% for CNN and +48% for FOX News) and +145% in the demo (vs. +107% for CNN and +103% for FOX News) compared to November 2015. "Morning Joe" extended its winning streak over CNN's third-place "New Day," marking the 21st straight month ahead of CNN in total viewers. "Hardball with Chris Matthews," "The Rachel Maddow Show," "The Last Word with Lawrence O'Donnell," and "The 11th Hour with Brian Williams" each drew more total viewers than CNN's competing programs. Among all cable networks in November, MSNBC was the #5 ranked network in total viewers and #10 ranked network in the 25-54 demo for weekday primetime (M-F 8-11p). NOTE: November 2016 ratings are based on Nielsen Live+Same data day for 10/31-11/27/16. Individual show data represents regular programming only, excluding election night and breaking news.Videos