Logic and Joseph Gordon-Levitt Team Up for YouTube Special
Earlier this summer, Joseph Gordon-Levitt appeared on stage during Logic's Madison Square Garden concert, and teased a new kind of collaboration. Today, Gordon-Levitt's online creative platform, HITRECORD, and Youtube Originals announced a new, one-hour television special featuring Logic. This one-of-a-kind special will document the creative process as Logic invites people around the world to collaborate with him to create an original song and music video.
Here's how it works: Logic will create the beginnings of an original song - perhaps he'll record a beat and a few lyrics. He'll post this on HITRECORD's online creative platform and issue an open invitation for anybody and everybody in the world to build on what he started - either by playing an instrument, writing lyrics, or by singing vocals. Logic fans, and undiscovered musical talents from around the world will upload their ideas and musical contributions, but it will fall to Logic to select the sounds he loves, which collaborators to recruit, and which direction the song will take. YouTube's special will follow this ambitious collaborative challenge every step of the way, and culminate in the world premiere of the new song's music video.
"YouTube is home to an endless combination of creative collaborations, and we're excited to see what magic happens next when the world is invited to join in on this ambitious musical project from Joseph and Logic," said Susanne Daniels, Global Head of Original Content, YouTube.
"A lot of creativity on the internet feels like a popularity contest, but this is about people coming together to make something they might not have been able to make on their own. Logic is the ideal guy to lead a collaborative process like this. I mean the name of his record is EVERYBODY," said Gordon-Levitt.
Logic stated, "So excited to be working with Joseph Gordon-Levitt on this incredible collaboration. Have so much respect for him and am inspired by his passion for HITRECORD."
To contribute to the new song and music video, visit hitrecord.org/logic
Joseph Gordon-Levitt will executive produce and is attached to be on-camera. Jared Geller (Co-Founder of HITRECORD), Edward Gallacher (Director of Development & Production at HITRECORD) and Brian Graden Media's Brian Graden, LB Horschler, & Catherine Keithley, will executive produce. The team's previous television endeavor, HITRECORD on TV, earned an Emmy Award for Outstanding Achievement in Interactive Media.
This one-hour special will air on Youtube in 2019.
HITRECORD is an online creative platform for collaborative art and media projects of all kinds. Under the direction of founder Joseph Gordon-Levitt, HITRECORD provides an opportunity for anyone with an internet connection to participate in the creative process. HITRECORD has published books, released records, gone on tour, screened short films at Sundance and TIFF, launched international campaigns with global brands, and produced 2 seasons of their Emmy winning television show, "HITRECORD on TV". Everyone whose contribution is included in a final HITRECORD production is compensated. To join and learn more, visit hitrecord.org.
About Brian Graden MEDIA
Former MTV & VH1 president Brian Graden, started Brian Graden Media, a Hollywood Production Company in 2013. In five years, BGM has delivered 17 seasons of television, including: The Disappearance of Natalie Holloway for Oxygen, Todrick for MTV, Walk of Shame Shuttle for VH1, Escape the Night Seasons 1, 2, & 3 for Youtube Premium, Finding Prince Charming for LOGO, Animal Crackers for CW, Gnarkatz for Rated Red/ Go-90, Men Of The Strip for E!, Lance Loves Michael for E!, Buy Your Own Business for CNBC and Secret Genius for Spotify. BGM has also developed and delivered pilots for over 20 networks including BET, A&E, Lifetime, Disney Channel, Bravo, POP TV and many others.
Multi-Platinum, Grammy Nominated artist Logic - among the top streaming artists in the world with BILLIONS of streams to date - burst onto the music scene through a series of mixtapes that led to a significant, rabid UNDERGROUND fan base. His tapes - Young, Broke, and Infamous; Young Sinatra; Young Sinatra: Undeniable; Young Sinatra: Welcome to Forever, - garnered millions of downloads and streams, jumpstarting a worldwide tour all before signing a record deal with Def Jam Recordings in 2014. Since then Logic, has not slowed down dropping his debut album Under Pressure in 2014, following by The Incredible True Story in 2015, the first installation of the Bobby Tarantino mixtape in 2016, his third album Everybody in 2017, Bobby Tarantino II and most recently his fourth studio album YSIV. The lead single off YSIV is "One Day ft. Ryan Tedder" which Logic has performed at both the MTV VMAs and The Ellen Show.
Launched in May 2005, YouTube's mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. Youtube is a Google company.