LATE SHOW with STEPHEN COLBERT is Most-Watched Show in Late Night During Premiere Week
By: Caryn Robbins Sep. 17, 2015
Stephen Colbert's first week as the host of THE LATE SHOW led CBS to a late night ratings victory, as the show ranked #1 in late night viewers and tied for first in adults 18-34 during premiere week ending Sept. 11, according to Nielsen live plus same day ratings.
Across a four-day average during premiere week, THE LATE SHOW grew +95% in viewers (4.45m from 2.28m) versus the same week last year, and saw a tremendous +125% year-to-year increase in adults 18-49 (0.9 from 0.4), +250% in adults 18-34 (0.7 from 0.2) and +100% in adults 25-54 (1.2 from 0.6). On the 14 CBS Owned and Operated Stations, THE LATE SHOW was up +150% in adults 25-54 (1.5 from 0.6), +120% in adults 18-49 (1.1 from 0.5), scoring #1 in these measures during the time period in the top three markets. Digitally, the premiere episode of THE LATE SHOW WITH STEPHEN COLBERT marked the best series debut ever for any CBS show in terms of full episode streams on CBS.com and the CBS apps - even topping all CBS primetime shows - and broke THE LATE SHOW's previous traffic records on both platforms. THE LATE SHOW was also the most social late night network talk show of the week, according to Nielsen Social.Videos