JIMMY KIMMEL LIVE Soars to its Top-Rated Telecast Since April
By: Caryn Robbins Oct. 24, 2014
Featuring an exclusive concert by global superstar Taylor Swift on Thursday, October 23, 2014, ABC's "Jimmy Kimmel Live" beat NBC's "The Tonight Show Starring Jimmy Fallon" by 30% in Households (3.0/8 vs. 2.3/6) in the 56 Metered Markets and by 22% in Adults 18-49 (1.1/5 vs. 0.9/4) in the 25 LPM Markets. In fact, "Kimmel" scored its largest advantage yet (+30%) over NBC's "Fallon" in the 56 Metered Market Homes.
ABC's "Kimmel" ran neck-and-neck with CBS' NFL-boosted "The Late Show with David Letterman" as Thursday's No. 1 talk show in late-night, with just 2-tenths of a rating point separating the two programs in Homes (3.0/8 vs. 3.2/9) and just 1-tenth in the Adult demo (1.1/5 vs. 1.2/6). Thursday's telecast marked "Jimmy Kimmel Live's" highest-rated on any night in late-night in more than 6 months in Homes (tie) - since "Jimmy Kimmel Live: Behind the Scandalabra" (on 4/17/14). "Kimmel" finished first in its time slots in HH in the Top 2 U.S. Markets (New York and Los Angeles), beating both NBC's "Fallon" and CBS' "Letterman." In its home market of Los Angeles, ABC's "Kimmel" ranked No. 1 in its 11:30 p.m. hour in both Homes and Adults 18-49 on each of the 4 days of the week to date. In Jimmy Fallon's home market of New York, "Jimmy Kimmel Live" towered over the NBC late-night program in Households (+129% - 4.8/11 vs. 2.1/5) and Adults 18-49 (+45% - 1.6/7 vs. 1.1/4). In fact, "Kimmel" beat "Fallon" in New York in Adults 18-49 for the 3rd consecutive day: Tuesday (0.9/4 vs. 0.8/4), Wednesday (0.9/4 vs. 0.6/3) and Thursday (1.6/7 vs. 1.1/4).ABC "JKL" 3.0/8 1.1/5
NBC "Tonight Show" 2.3/6 0.9/4
CBS "Late Show" 3.2/9 1.2/6 Follow "Jimmy Kimmel Live" on: Facebook.com/JimmyKimmelLive
Twitter @JimmyKimmel #Kimmel
@ABC_Publicity
Source: WRAP Overnights, Weighted U.S. Metered Market Averages, Live + Same Day (10/23/14).
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