Investigation Discovery Earns Best Prime Quarter Ever for Total Viewers

Investigation Discovery Earns Best Prime Quarter Ever For Total Viewers

Investigation Discovery continues to move up the cable ranks, earning its best quarter ever for delivery of P2+ (1.23M) in first quarter 2018. In total day delivery, ID earned the #1 rank in ad-supported cable for W25-54 and the #2 rank for P25-54 (behind only ESPN). In prime, ID ranks #6 for W25-54, #9 for HH and #10 for P2+. Top series for the quarter included JODI ARIAS: AN AMERICAN MURDER MYSTERY (averaging nearly 2.7M P2+); HOMICIDE HUNTER: LT. JOE KENDA (1.9M P2+); PEOPLE MAGAZINE INVESTIGATES (1.7M P2+); SEE NO EVIL (1.5M P2+); JAMES PATTERSON'S MURDER IS FOREVER (1.5M P2+) and ON THE CASE WITH PAULA ZAHN (1.5M P2+). In addition, the two-hour Valentine's Day special HE LIED ABOUT EVERYTHING was a top premiere, averaging more than 1.5M P2+.

ID continues to be #1 in Prime and Total Day length of tune in all of cable for P25-54 and W25-54. ID has ranked #1 for total day length of tune in those demos for 25 consecutive quarters

Source: Nielsen via StarMedia Multitrak, 1/1/18-4/1/18, Prime (M-Su 8p-11p), Total Day M-Su 6a-6a, L+3 Day data, Impressions/Delivery (000), 1/4 Hr Program Based data, Ad-supported cable, standard exclusion of networks not programming 51% of daypart.

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