HOW TO GET AWAY WITH MURDER Finale Builds by Double Digits to Season's 2nd Largest Audience

By: Mar. 16, 2018
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HOW TO GET AWAY WITH MURDER Finale Builds by Double Digits to Season's 2nd Largest Audience

ABC Thursday Prime (8:00-11:00 p.m. - 5.4 million and 1.3/5 in AD18-49):
Opposite CBS' primetime NCAA BASKETBALL Playoff coverage, ABC's TGIT lineup was the No. 1 choice for entertainment programming on Thursday in Adults 18-49 (1.3/5), dominating NBC by 63% (0.8/3) and more than doubling FOX (+117% - 0.6/2). With consistently strong TV Playback for its Thursday dramas, ABC is projected to move ahead of CBS and straight out take the night in the Live + 7 Day Adult 18-49 ratings.

  • At 8:00 p.m., ABC's "Grey's Anatomy" emerged as Thursday's No. 1 TV program in Total Viewers (7.2 million) and Adults 18-49 (1.8/8). "Grey's" grew week to week in viewers (+1%) and young adults (+6%).
  • At 9:00 p.m., ABC's "Scandal" added viewers week to week(+4% - 4.9 million vs. 4.7 million) and held even with Adults 18-49 (1.1/4).
  • During the 10 o'clock hour, ABC's season finale of "How to Get Away with Murder" surged 18% week to week in Total Viewers (4.0 million vs. 3.4 million) and gained 11% in Adults 18-49 (1.0/4 vs. 0.9/4), drawing its 2nd largest overall audience this season. The ABC drama was the No. 1 series in the hour with Adults 18-49.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/15/18.



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