GMA is No. 1 For 10 Consecutive Weeks in Total Viewers

ABC News' GOOD MORNING AMERICA ranked as the morning's No. 1 news program in both Total Viewers (4.842 million) and Adults 25-54 (2.012 million) for the week of October 15, 2012, taking the top spot in all 4 weeks of the season to date, according to Nielsen Media Research. Growing week to week in Adults 25-54 (+5% - 1.909 million on w/o 10/8/12) to hit a season high, "GMA" turned in its top news demo performance in 5 months – w/o 5/14/12.  

"GMA" outdelivered NBC's "Today" (4.452 million and 1.795 million, respectively) by +390,000 Total Viewers and by +217,000 Adults 25-54, stretching its run as the No. 1 morning newscast to 10 weeks in Total Viewers and to 8 weeks in Adults 25-54.  Further, "GMA" scored its longest Total Viewer streak in almost 19 years – since a 15-week run from w/o 10/11/93 – w/o 1/17/94.   

For the 4th time this season and in the past 8 weeks overall, "GMA" posted increases year to year in Total Viewers and Adults 25-54 (4.820 million and 1.932 million, respectively, on w/o 10/17/11).   The ABC newscast stood as the only morning program to improve on the year-ago week in both measures, as "CBS This Morning" was mixed (+3%/-7%), while the "Today Show" fell by double digits (-15%/-25%).

For the 4th consecutive week of the season, "GMA" outperformed "Today" in all 5 head-to-head telecasts in both Total Viewers (Mon: +233,000, Tues: +367,000, Wed: +260,000, Thurs: +678,000 and Fri: +408,000) and Adults 25-54 (Mon: +154,000, Tues: +270,000, Wed: +276,000, Thurs: +268,000 and Fri: +121,000), holding the Top 5 telecasts of the week in both measures.  Notably, "GMA" aired the No. 1 Adults 25-54 telecast of the season to date on Thursday (2.052 million – 10/18/12)  

Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, "GMA" is leading "Today" by its largest season margin in overall viewers (+605,000) in more than 21 years, and in the key adult news demo (+200,000) in 21 years – since at least the 1991-92 season and the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991.

Season to date "GMA" is the only morning program to grow in both Total Viewers (+3%) and Adults 25-54 (+4%) versus its year-ago averages (NBC's "Today" is down -17%/-26%, respectively; CBS' "This Morning" is mixed +2%/-1%, respectively).  "GMA" is seeing its largest overall season audience in 7 years and best Adults 25-54 performance in 5 years – since the 2005-06 and the 2007-08 seasons.

"GMA" nearly doubled the performance of "CBS This Morning" in Total Viewers (+93%), while more than doubling in Adults 25-54 (+108%).

In September, Goodmorningamerica.com reached 22M unique users and served over 85 million page views.  It is the No.1 morning news website and beats MSNBC's Today by millions of users each month. This summer, visitors spent +16% more time on Goodmorningamerica.com compared to Today.

WEEK OF 10/15/12     TOTAL VIEWERS      ADULTS 25-54      HOUSEHOLDS
ABC                    4,842,000      1.7/12; 2,012,000     3.7/14
NBC                    4,452,000      1.5/11; 1,795,000     3.3/12
CBS                    2,515,000      0.8/ 6;   966,000     1.9/ 7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/15/12, 10/8/12 & 10/17/11, or as dated.   Most Current - 2012-2013 Season (9/24 – 10/21/12) and 2011-2012 Season (9/19 – 10/16/11).

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

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