GMA Wins February 2013 Sweep in Total Viewers and Key Demos
ABC News' "Good Morning America" won the February 2013 Sweep in both Total Viewers (5.669 million) and Adults 25-54 (2.130 million), according to Nielsen Media Research. "GMA" marked its first February sweeps victory in 19 years in Total Viewers and in 20 years in Adults 25-54 - since February 1994 and February 1993, respectively.
"GMA" led NBC's "Today" (4.821 million and 2.033 million) by its largest Total Viewer margin (+848,000) during any sweep in more than 21 years - since at least the November 1991 sweep; Nielsen's electronic database started on September of 1991. In Adults 25-54, "GMA" beat "Today" by its biggest news demo advantage (+97,000) during a sweep in nearly 19 years - since May 1994.
"GMA" improved on the previous sweep (5.316 million and 2.025 million for November 2012) in both Total Viewers (+7%) and Adults 25-54 (+5%). In fact, the ABC morning newscast turned in its largest overall sweep audience in more than 21 years - since at least November 1991. Additionally, "GMA" saw its best sweep performance in the key adult news demo in 5 years -February 2008.
"GMA" outperformed CBS' "This Morning" during the month in Total Viewers (+88%) and Adults 25-54 (+86%), delivering its largest Total Viewer advantage (2.657 million) during a sweep in nearly 7 years - since May 2005.
GoodMorningAmerica.com on Yahoo! reached over 25M users and served over 130M page views in January. It is the No. 1 morning news website and beats Today.com by millions of users each month.
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