GMA Thanks Viewers for Record-Breaking 2013
By: Caryn Robbins Dec. 30, 2013
Season to date, "GMA" stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. "GMA" is leading NBC's "Today" by 708,000 Total Viewers and 59,000 Adults 25-54. In fact, "GMA" has widened its Total Viewer season lead over "Today" versus the same point last season by 37% (708,000 vs. 518,000) to post its largest season margin in more than 22 years - since at least the 1991-92 season; Nielsen's electronic database started on September of 1991.
Growing for the 3rd year in a row, "GMA" is up over the same point last season in both Total Viewers (+12%) and Adults 25-54 (+11%). In fact, "GMA" is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years - since before the 1991-92 season and the 2005-06 seasons, respectively. ABC News' "Good Morning America" finished as the No. 1 morning newscast in Total Viewers (5.572 million) for the week of December 16, 2013, according to Nielsen Media Research. Standing as the most-watched morning newscast in all 13 weeks this season, "GMA" outperformed NBC's "Today" (5.235 million) during the week by 337,000 Total Viewers. In Adults 25-54, "GMA" finished in a virtual tie for first with "Today," as only 18,000 news demo viewers separated the two programs (2.196 million vs. 2.214 million), while tying in rating (1.8). "GMA" has ranked No. 1 every week in Total Viewers for 17 months (the last 70 weeks - since w/o 8/13/12). "GMA's" 70 consecutive weeks at the top represents its longest stretch at No. 1 in more than 22 years - since before the 1991-92 season; Nielsen's electronic database started in September 1991."Good Morning, America - Saturday" ranked as the No. 1 morning newscast on Saturday in both Total Viewers (4.481 million) and Adults 25-54 (1.629 million) on December 21, 2013, according to Nielsen Media Research. Taking the top spot in all 13 Saturdays of the season, "GMA" has ranked No. 1 in Total Viewers for the last 25 weeks and for the last 21 weeks in Adults 25-54. "GMA-Saturday" surged on the year-ago week in both Total Viewers (+33%) and Adults 25-54 (+49%) - 3.372 million and 1.096 million, respectively, on 12/22/12. "GMA-Saturday" saw the largest year-to-year increase in Adults 25-54 compared to "CBS This Morning: Saturday" (+15%) and NBC "Saturday Today" (+10%). Further, "GMA-Saturday" has improved on the same week last year in all 13 Saturdays of the season in Total Viewers and in 11 of 13 in Adults 25-54
WEEK OF 12/16/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,572,000 1.8/13; 2,196,000 1.2/10; 1,508,000 4.2/15
TODAY 5,235,000 1.8/13; 2,214,000 1.4/12; 1,812,000 3.8/13
CBS THIS MORNING 3,048,000 0.9/ 7; 1,119,000 0.6/ 5; 817,000 2.3/ 8 12/21/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GMA - SATURDAY 4,481,000 1.4/ 8; 1,629,000 0.8/ 6; 978,000 3.2/10
SATURDAY TODAY 4,063,000 1.2/ 8; 1,433,000 0.9/ 7; 1,094,000 2.9/10
CBS THIS MORNING: SAT 2,308,000 0.6/ 4; 685,000 0.4/ 3; 493,000 1.6/ 6 12/22/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GMA - SUNDAY 4,041,000 1.1/ 7; 1,338,000 0.7/ 5; 829,000 2.9/ 9
SUNDAY TODAY 3,795,000 1.0/ 7; 1,230,000 0.8/ 6; 957,000 2.7/ 7
SUNDAY MORNING 5,598,000 1.3/ 7; 1,577,000 0.8/ 5; 1,020,000 3.8/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/16/13, 12/9/13 and 12/17/12, or as dated. Most Current: 2013-2014 Season (9/23 - 12/22/13) and 2012-2013 Season (9/24 - 12/23/12). All averages based on regular telecasts. Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Josh Elliott and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.
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