GMA Ranks as No. 1 Morning Program During 2013 1Q

ABC News' "Good Morning America" ranked as the No. 1 morning program during the 1st Quarter 2013 in both Total Viewers (5.389 million) and Adults 25-54 (2.026 million), according to Nielsen Media Research. In fact, 1Q13 marked the first time in 19 years that "GMA" has won a 1st quarter in Total Viewers and in 20 years in Adults 25-54 - since 1Q94 and 1Q93, respectively. In addition, after also winning the key adult news demo during 4Q12, "GMA" scored its first back-to-back quarter wins in Adults 25-54 in more than 18 years - since 2Q94 and 3Q94. In addition, 1Q13 represented "GMA's" 3rd straight quarterly win in Total Viewers, scoring its longest overall viewer winning streak in nearly 19 years - since 1Q94 - 3Q94.

Impressively, "GMA" ranked No. 1 in every week during 1Q13 (all 13 weeks) in Total Viewers for the 2nd consecutive quarter. In Adults 25-54, "GMA" ranked No. 1 in 9 of 13 weeks, including the final 8 weeks of the quarter.

"GMA" outperformed NBC's "Today" (4.718 million and 1.978 million) during 1Q13 by +671,000 Total Viewers and +48,000 Adults 25-54. In fact, "GMA" turned in its largest Total Viewer advantage over "Today" during any quarter in more than 21 years - since before 4Q91; Nielsen's electronic database started on September of 1991.

"GMA" was up compared to the previous quarter (5.078 million and 1.941 million for 4Q12) and the year-ago quarter (4.932 million and 1.997 million for 1Q12) in both Total Viewers (+6% and +9%, respectively) and Adults 25-54 (+4% and +1%, respectively), representing "GMA's" strongest quarter performance in 8 years in Total Viewers and in 4 years in Adults 25-54 - since 1Q05 and 1Q09, respectively.

During 1Q13, "GMA" beat CBS' "Early Show" by 2.555 million Total Viewers and by 948,000 Adults 25-54, posting its largest Total Viewer lead over the CBS program during a quarter in nearly 8 years - since 2Q95.

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