Freeform's THE BOLD TYPE Posts New Season Highs Across All Key Demos
On its 3rd telecast of the season (6/19/18), Freeform's "The Bold Type" delivered new season highs, growing over its second episode by double digits in Total Viewers (+76% - 662,000 vs 376,000), Adults 18-34 (+37% -190,000/0.27 rating vs. 139,000/0.20 rating), Women 18-34 (+29% - 168,000/0.48 rating vs. 130,000/0.37 rating), Adults 18-49 (+70% - 380,000/0.29 rating vs. 223,000/0.17 rating) and Women 18-49 (+61% - 322,000/0.50 rating vs. 200,000/0.31 rating).
In fact, "The Bold Type" outdrew its final four telecasts last season to deliver its most-watched telecast since August 2017 - since 8/8/17.
About Freeform
Part of Disney|ABC Television, FreeForm connects to audiences and goes BEYOND entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The FreeForm app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 6/19/18
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