Freeform's BABY DADDY and YOUNG & HUNGRY Hit Time Period Highs

Boasting across-the-board week-to-week gains and building by solid margins over its lead in, Freeform's "Baby Daddy" hit 10-month highs in Adults 18-34 (389,000/0.6 rating), Adults 18-49 (670,000/0.5 rating) and Women 18-49 (485,000/0.8 rating) and was its most watched episode in nearly 4 months (978,000 Total Viewers) - since 8/5/15 and 2/17/16, respectively.

• "Baby Daddy" easily ranked as cable TV's #1 telecast in the half-hour across Adults 18-34, Viewers 12-34 (441,000/0.5 rating) and across target Female 18-34 (277,000/0.8 rating), 18-49 (485,000/0.8 rating) and 12-34 (322,000/0.7 rating) measures, and was the #1 original cable-TV series in THE HALF HOUR in Adults 18-49.

• "Baby Daddy" built solidly over its "Young & Hungry" lead-in key categories, including Total Viewers (+9% - 978,000 vs. 897,000) and Adults 18-49 (+10% - 670,000 vs. 608,000).

• "Baby Daddy" built by substantial double digits in Live + 3 Day ratings over Live + Same Day delivery in all key demos, including Total Viewers (+58% - 978,000 vs. 619,000), Adults 18-34 (+70% - 389,000 vs. 229,000), Adults 18-49 (+68% - 670,000 vs. 398,000) and Viewers 12-34 (+69% - 441,000 vs. 261,000).

"Young & Hungry" (8:00-8:30 p.m.)

Freeform's "Young & Hungry" delivered near 4-month highs in Adults 18-34 (368,000/0.5 rating) and Adults 18-49 (608,000/0.5 rating) and set 3-month highs in Total Viewers (897,000) and Viewers 12-34 (426,000/0.5 rating) - since 2/24/16 and 3/9/16, respectively.

• "Young & Hungry" stood as cable TV's #1 telecast in its time slot among Adults 18-34, Women 18-34 (276,000/0.8 rating), Women 18-49 (445,000/0.7 rating), Viewers 12-34 and Females 12-34 (322,000/0.7 rating) and was the #1 original cable-TV series in THE HALF HOUR in Adults 18-49.

• "Young & Hungry" grew by solid double digits in Live + 3 Day ratings over Live + Same Day delivery across all demos, including Total Viewers (+61% - 897,000 vs. 558,000), Adults 18-34 (+67% - 368,000 vs. 221,000), Adults 18-49 (+77% - 608,000 vs. 344,000) and Viewers 12-34 (+64% - 426,000 vs. 260,000).

Source: NTI, U.S. Live + 3 Day, 06/08/16.

Photo Credit: Freeform/ Craig Sjodin