Finale of NBC's GAME OF SILENCE Up 8% in Total Viewers

By: Caryn Robbins Jun. 06, 2016

The finale of GAME OF SILENCE (0.6/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET): Grows +20% or 0.1 of a point versus its prior original on its regular night of Thursday (0.6 vs. 0.5 from 9-11 p.m. on June 2) and is up +8% in total viewers (2.453 million vs. 2.264 million).

Ranks #2 in the hour among ABC, CBS and NBC in adults 18-49 and all other key demos, behind only ABC's NBA FINALS coverage.

Despite the 10 p.m. hour, maintains 100% half-hour to half-hour in adults 18-49 (0.6 vs. 0.6) and grows in total viewers (2.4 million to 2.5 million) and women 25-54 (0.9 rating to 1.0).

Will add significant viewership via time-shifting - "Game of Silence" has grown by +54% in adult 18-49 rating this season going from L+SD to L+7 (0.68 to 1.05) and more than 1.5 million persons in total viewers (3.4 million vs. 4.9 million).

"Dateline: On Assignment" (0.5/2 in 18-49, 4.0 million viewers overall from 7-8 p.m.): Grows week to week by +25% or 0.1 of a point in adults 18-49 (0.5 vs. 0.4), +33% in adults 25-54 (0.8 vs. 0.6) and +26% in total viewers (4.033 million vs. 3.201 million).

Hits a three-week high in total viewers (best since May 15, 4.3 million). Excluding that telecast, which was boosted by a Players Championship golf overrun, this is the most-watched "Dateline: On Assignment" to date.

Upscale: "Dateline: On Assignment" is delivering a strong upscale audience, indexing at a 127 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3). The prior week's edition was the night's most upscale telecast on the Big 4, indexing at a 134 (L+SD).

An encore telecast of "American Ninja Warrior" (0.7/2 in 18-49, 2.8 million viewers overall from 8-10 p.m. ET) Grew +33% from its first half-hour to its fourth in adult 18-49 rating (0.6 to 0.8).

Note that the prior Sunday's "All Stars" special was the most time-shifted show of that night on the Big 4 in 18-49 rating (+0.36, from a 0.90 to a 1.26) and total viewers (+970,000, 3.3 million to 4.3 million). "All Stars" equaled the biggest "Ninja" L+3 18-49 lift to date (+0.36) and delivered the week's largest L+3 gain on any network in kids 2-11 (+0.48, from a 0.49 to a 0.97).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC