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ESPN's MONDAY NIGHT FOOTBALL Wins Night in All Key Male and Adult Demos

By: Oct. 16, 2012

Last night's ESPN Monday Night Football game - the Denver Broncos' dramatic 35-24 come-from-behind road victory over the San Diego Chargers, tied for the fourth-biggest regular-season comeback in NFL history - won the night among all programs - broadcast or cable - in all key male and adult demos. As a network, ESPN won the night in all key male demos and adults 18-34 and 18-49.

The game earned a 9.6 household coverage rating (8.2 US), representing an average of 9,421,000 households (12,841,000 viewers - P2+) according to Nielsen. The game peaked between 11:15-11:45 p.m. ET at an 11.6 household coverage rating.

In Denver, the game delivered a 15.2 rating on ESPN and a 21.1 rating on KTVD-IND, for a combined 36.3 rating in the market. In San Diego, the game delivered a 14.0 rating on ESPN and a 21.1 rating on KFMB-CBS, for a combined 35.0 rating in the market. The top-10 rated metered markets (not including primary home team markets): Las Vegas (17.9), New Orleans (16.4), Indianapolis (14.3), Albuquerque, N.M. (13.7), Phoenix (13.0), Birmingham, Ala. (11.6), Charlotte (11.5), Kansas City (11.3), Norfolk/Portsmouth, Va. (11.2) and Seattle (11.0).

Through the first six weeks of the NFL season (seven games), ESPN's MNF is averaging a 10.3 household coverage rating (8.9 US), 10,112,000 households and 13,819,000 viewers, increases of four percent, three percent and three percent, respectively, from the same point last season.


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