EMPIRE Now Full-Fledged Fashion and Lifestyle Brand
20th Century FOX Television's record-breaking hip-hop drama EMPIRE isn't just a television phenomenon - it's now a full-fledged fashion and lifestyle brand. After cutting-edge collaborations with high-end fashion and beauty brands such as Saks Fifth Avenue, Hood by Air and Deborah Lippmann, EMPIRE has evolved from luxury to accessible with its newest collaboration, EMPIRE x DEFEND PARIS.Coinciding with the spring season of Fox's Empire, a new clothing capsule for fans launches. 20th Century FOX Consumer Products has officially teamed up with Defend Paris for its latest apparel collaboration. Defend Paris has always been about the street, with an aesthetic and message that mirror the HARD KNOCKS grit of the Lyon dynasty.
The capsule is set to launch April 8 and is intended to be the first apparel release from EMPIRE that is broadly accessible to its legion of fans. The initial launch will include eight tees made exclusively for the capsule at Defend-Paris.com for $39.
The collection focuses on the notions of Family, Money and Power, which define the essence of the show, and the culture in the streets that has resonated with fans. Separately, East Coast retailer Jimmy Jazz will also launch three styles from the collection in a capsule of styles that resonate with the same aesthetic.
All styles available at www.defend-paris.com??
PRODUCT IMAGES IN HIGH RES:
(STYLE - COLOR - DESCRIPTION - MSRP)
DFEM1654 - BLACK - FAMILY TEE - $39?
DFEM1625 - BLACK - LUCIOUS TEE - $39?
DFEM1657 - BLACK - HAKEEM TEE - $39?
DFEM1641 - BLACK - DEFEND HAKEEM TEE - $39
DFEM1653 - BLACK - BECKY FAMILY TEE - $39
DFEM1601 - BLACK - COOKIE TEE - $39
DFEM1612 - BLACK - DEFEND EMPIRE TEE - $39
DFEM1636 - BLACK - DEFEND AK EMPIRE TEE - $39
ABOUT DEFEND PARIS: Defend Paris was launched by fashion designer Jeremy Douay in a collaboration with dancer and artist, Brahim Zaibat, as part of a campaign to raise money for human rights causes. Championed by celebrities including Madonna, the brand has expanded into a full line of men's and women's streetwear inspired fashion apparel and accessories. The aesthetic is street, focusing design and graphics on the realities and struggles of urban life globally.