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Documentary Feature PINK & BLUE: COLORS OF HEREDITARY CANCER to Screen in NYC

The documentary Pink & Blue: Colors of Hereditary Cancer made its worldwide theatrical premiere at Laemmle Music Hall in Beverly Hills October 2 - 8, coinciding with National Hereditary Breast & Ovarian Cancer Week and National Breast Cancer Awareness Month. Qualifying for Academy Award consideration, the film takes us through the lives of women - and men - who are dealing with genetic mutations (BRCA 1 and 2) and their related hereditary cancers. The movie is slated for an east coast release from October 23rd - 29th at the AMC EMPIRE 25 Theater located at 234 W 42nd St, New York, New York.

"Everybody chooses different paths in the cancer realm," said director/producer Alan M. Blassberg. "No two journey's are the same." The documentary takes a profound look into the BRCA world examining what it is and how this gene mutation puts both women and men at risk for developing numerous cancers. Blassberg tells the story of how hereditary cancer has ripped his family apart and what he must face as a BRCA 2 positive male.

The film highlights the message that men are equally as likely to carry a BRCA gene mutation and this lack of information is deadly.

He says, "Most men don't realize that hereditary breast cancer is not just a woman's disease. In fact, a higher percentage of men die from it because they are unaware and don't undergo genetic testingso male breast cancer is often found at a later stage. Throughout the film we capture what men with breast cancer and the BRCA gene mutation deal with in such a pink world."

Dr. Kristi Funk, M.D, co-founder of Pink Lotus Breast Center, and Angelina Jolie's breast surgeon, speaks passionately about the need for awareness and prevention. The film also includes additional pre-eminent specialists on hereditary cancer including Dr. Armando Giuliano and Dr. Susan Domchek.

Angelina Jolie put the term B-R-C-A and prophylactic (preventative) surgeries on the map with her initial op-ed piece in the New York Times back in 2013. This film will define what carrying a BRCA mutation means.

"Decisions surrounding cancer risk are deeply personal and what is right for one person may not be right for another. The film provides education and knowledge to empower someone to make their own best healthcare decisions," said Amy Byer Shainman, Executive Producer.

"This film has the power to globally educate people. Pink & Blue: The Colors of Hereditary Cancer is not a downer film about the deadly disease. It is a compelling look at a difficult subject, moving but not sad, uplifting and filled with hope for the future. It could save your life." - Mary Ann Skweres, BTL NEWS


The AMC EMPIRE Theater is located at 234 W 42nd St, New York, New York.

Daily Showtime's for Pink & Blue: Colors of Hereditary Cancer from October 23 to October 29 are: 11:45am, 2:20pm, 4:40pm, 7:05pm, 9:40pm

The Red Carpet screening will be October 23 at 7:05pm.

Initial funding for the film was raised through a Kickstarter campaign.


Facebook: Twitter: @pinkandbluedoc

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