Disney XD's LAB RATS Special Brings 6-Month Highs in Viewers, Key Demos

A special 1-hour "Lab Rats" surged to 6-month highs in Total Viewers (1.006 million) and across key kid and boy demographics: Kids 6-11 (478,000/2.0 rating), Boys 6-11 (341,000/2.8 rating), Kids 2-11 (568,000/1.4 rating) and Boys 2-11 (386,000/1.9 rating) - since 7/28/14.

• "Lab Rats" out-delivered the year-ago time period average by considerable margins, including by more than double in Total Viewers (+118% - 1.006 million vs. 475,000), Kids 2-11 (+111% - 568,000 vs. 269,000), Boys 2-11 (+190% - 386,000 vs. 133,000) and Boys 6-11 (+171% - 341,000 vs. 126,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, 1/26/15, Live + Same Day.

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