Disney Junior Block Delivers Top 3 Cable TV Series in Key Demo
By: Caryn Robbins May. 14, 2013
For the week of May 6, 2013, 24-hour kid-driven, family-committed television network Disney Channel swept major youth demos for the 3rd straight week in Total Day in Kids 2-11 (863,000/2.2 rating), Kids 6-11 (512,000/2.2 rating) and Tweens 9-14 (444,000/1.9 rating), commemorating 100 consecutive weeks - or close to near two years - as TV #1 network in 6-11s and 9-14s.
Competitively, Disney Channel exceeded Nickelodeon by at least double digits for the 79th straight week in Kids 6-11 (+32% - 512,000 vs. 389,000) and 81st in Tweens (+81% - 444,000 vs. 245,000). In Prime, Disney Channel extended its streak as cable TV's #1 network to 419 consecutive weeks in Kids 6-11 (913,000/3.9 rating - 8 years), 155 weeks in a row in Tweens 9-14 (781,000/3.3 rating - 3 years), and was the #2 network in Total Viewers (2.39 million). In Total Viewers, weekend airings of Disney/PIXAR's "The Incredibles" were the week's Top 2 most-watched scripted basic cable TV telecasts: In target demos, Disney Channel aired the week's Top 6 TV telecasts in Kids 6-11 and Top 19 in Tweens 9-14 (Top 5 below):Videos