Disney Channel's RAVEN'S HOME is No. 1 Cable TV Series Launch in 2 Years Among Key Demos
Making a grand entrance, the premiere of Disney Channel's RAVEN'S HOME (July 21, 10:03 p.m. EDT/PDT) - headlined by Raven-Symoné reprising her Raven Baxter role from "That's So Raven" - was the #1 live-action cable TV series premiere in two years among its targeted demographics -- Kids 6-11 (1.3 million/5.3 rating) and Tweens 9-14 (1.5 million/6.1 rating) -- and also Kids 2-11 (1.6 million/4.0 rating). It was also the #1 series premiere among all kid cable TV networks in Total Viewers (4.0 million) since "BUNK'D" (July 31, 2015). "Raven's Home" also generated an additional 2.4 million full-episode views on Youtube and nearly one million views via the Disney Channel App and Disney Channel VOD.
In addition to Raven-Symoné, her castmate Anneliese van der Pol reprises her role of Chelsea in the new series which also stars Issac Ryan Brown ("black-ish," "Miles from Tomorrowland") as Booker, Navia Robinson ("Being Mary Jane") as Nia, Jason Maybaum ("Superstore") as Levi and Sky Katz ("America's Got Talent") as Tess.
"Raven's Home" is executive produced by Scott Thomas and Jed Elinoff (Disney Channel's "Best Friends Whenever," Emmy nominees for "R.L. Stine's The Haunting Hour") and Raven-Symoné.
New episodes of "Raven's Home" will air Fridays (8:00 - 8:30 p.m. EDT) on Disney Channel, beginning July 28.
[L+3 data, Nielsen Media Research]
Photo credit: Disney Channel*