Disney Channel Ranks as TV's #1 Total Day Network for the 142nd-Consecutive Week
By: Caryn Robbins
For the week of February 24, 2014, bolstered by Friday's all-new line up of "A.N.T. Farm," "Dog With A Blog" and "Fish Hooks," Disney Channel extended its streak as TV's #1 Total Day network to 142-consecutive weeks among both Kids 6-11 (456,000/1.9 rating) and Tweens 9-14 (419,000/1.7 rating) - dates back to week of 6/13/11 - surpassing Nickelodeon by double digits in the target youth demos.
Disney Channel surpassed Nickelodeon by at least double digits for 120th time in the previous 121 weeks in Kids 6-11 (+13% - 456,000 vs. 405,000) and for 123rd-consecutive week in Tweens 9-14 (+60% - 419,000 vs. 262,000) - dates back to week of 11/7/11 and 10/24/11, respectively. In Prime, Disney Channel ranked as cable TV's #1 network for the 459th-consecutive week among Kids 6-11 (753,000/3.2 rating - 8+ years) and 195th-straight week among Tweens 9-14 (704,000/2.9 rating - 3+ years). Friday's all-new "Dog With A Blog" (8:30 - 9:00 p.m.) stood as the week's #1 TV telecast in Kids 6-11 (1.2 million/5.2 rating) and cable TV's #1 telecasts in Tweens 9-14 (967,000/4.0 rating). 24-Hour Disney Junior channel 24-hour Disney Junior channel ranked as TV's #1 preschool-dedicated Total Day network for the 48th-consecutive week among Total Viewers (437,000), Kids 2-5 (221,000/1.4 rating) and Boys 2-5 (115,000/1.5 rating) - every week since reporting public ratings on 4/1/13 - for the 31st in Girls 2-5 (105,000/1.4 rating) and 36th in Women 18-49 (87,000).
