Disney Channel Posts Its Most-Watched May Ever
With original episodes of "The Suite Life on Deck," "Wizards of Waverly Place" and "Good Luck Charlie," May 2010 finished as Disney Channel's most-watched May ever in Total Day in Total Viewers (1.5 million), Kids 6-11 (525,000/2.1 rating) and Tweens 9-14 (459,000/1.9 rating).
In Prime, Disney Channel delivered its most-watched May ever in Total Viewers (2.3 million) and Kids 6-11 (943,000/3.8 rating), posting its 14th straight month of year-to-year gains in both demos. The net also delivered year-over-year gains in Tweens 9-14 (781,000/3.2 rating), marking its best May in three years. In key kids, Disney Channel's dominance of all cable extended to 63 consecutive months in Kids 6-11 and to 62 straight months in Tweens 9-14.
· In Tweens 9-14, Disney Channel was home to 6 of TV's Top 10 telecasts of the month: "Good Luck Charlie" (No. 2 - 1.8 million/7.4 rating, 5/9/10, Sun., 8:30 - 8:55 p.m.), "Good Luck Charlie" (No. 4T - 1.7 million/6.9 rating, 5/16/10, Sun., 8:30 - 8:55 p.m.), "Good Luck Charlie" (No. 6 - 1.6 million/6.6 rating, 5/23/10, Sun., 8:30 - 9:00 p.m.), "Wizards of Waverly Place" (No. 8T - 1.5 million/6.3 rating, 5/7/10, Fri., 8:30 - 9:00 p.m.), "Good Luck Charlie" (No. 8T - 1.5 million/6.3 rating, 5/2/10, Sun., 8:30 - 8:55 p.m.) and "Wizards of Waverly Place" (No. 8T - 1.5 million/6.3 rating, 5/14/10, Fri., 8:30 - 9:00 p.m.).
· In Kids 6-11, Disney Channel delivered 6 of the Top 10 telecasts on TV in all of May: "Good Luck Charlie" (No. 4 - 1.9 million/7.9 rating, 5/9/10, Sun., 8:30 - 8:55 p.m.), "Good Luck Charlie" (No. 6 - 1.8 million/7.3 rating, 5/16/10, Sun., 8:30 - 8:55 p.m.), "The Suite Life on Deck" (No. 7 - 1.7 million/7.1 rating, 5/14/10, Fri., 8:00 - 8:25 p.m.), "Wizards of Waverly Place" (No. 8 - 1.7 million/7.0 rating, 5/7/10, Fri., 8:30 - 9:00 p.m.), "Wizards of Waverly Place" (No. 9 - 1.7 million/6.9 rating, 5/14/10, Fri., 8:30 - 9:00 p.m.) and "Wizards of Waverly Place" (No. 10 - 1.7 million/6.8 rating, 4/30/10, Fri., 8:30 - 9:00 p.m.).
· "Phineas and Ferb" ranked as TV's No. 1 animated series in Kids 6-11 (1.0 million/4.3 rating) and Tweens 9-14 (839,000/3.4 rating).
· In Kids 2-5, a perennial Top 10 TV program among preschoolers, Playhouse Disney's "Mickey Mouse Clubhouse" ranked No. 8 in the target Kids 2-5 demo (626,000/3.8 rating).
Source: Nielsen Media Research, May 10: 4/26/10-5/30/10 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Program ranks based on all plays, sorted by U.S. rating, then 000s.
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