Disney Channel Continues to Dominate Summer 2013
By: Caryn Robbins Jul. 16, 2013
For the week of July 8, 2013, 24-hour kid-driven, family-committed television network Disney Channel continued to dominate Summer 2013, ranking as TV's #1 Total Day network for the 7th consecutive week across Kids 2-11 (1.05 million/2.7 rating), Kids 6-11 (751,000/3.2 rating) and Tweens 9-14 (621,000/2.6 rating). Furthermore, this week stood as Disney Channel's most-watched week in 27 weeks in Kids 2-11 and Kids 6-11, and 2nd-most-watched week of 2013 overall in the demos, behind only holiday week 12/31/12.
TV's #1 network in Total Day for over 2 years, or 109 straight weeks, in Kids 6-11 and Tweens - dates back to week of 6/13/11 - Disney Channel out-delivered Nickelodeon by at least double digits for the 87th (+32% - 751,000 vs. 571,000) and 89th consecutive week (+60% - 621,000 vs. 389,000), respectively. Summer to date, Disney Channel is pacing as TV's #1 network for the 2nd straight summer in Kids 2-11 (1.01 million/2.5 rating), 5th in Kids 6-11 (711,000/3.0 rating) and 8th in Tweens 9-14 (630,000/2.6 rating), and as cable TV's #1 network for the 2nd summer in a row in Total Viewers (1.83 million). Upcoming key events include this Friday's premiere of original movie "Teen Beach Movie" (7/19, 8:00 p.m., ET/PT), 'Into the Future Weekend' (07/26-07/28) and "Phineas and Ferb: Mission Marvel," the first ever crossover television special for Marvel and Disney characters (8/16, 8:00 p.m., ET/PT). In Prime, Disney Channel extended its streak as cable TV's #1 network to 428 consecutive weeks in Kids 6-11 (1.01 million/4.3 rating - 8+ years) and for 163 weeks in a row in Tweens 9-14 (804,000/3.4 rating - 3+ years).Disney Junior Preschooler Block on Disney Channel Led by "Sofia the First" and "Doc McStuffins," Disney Junior on Disney Channel delivered the week's Top 2 cable TV series in Kids 2-5, Top 3 cable TV series in Girls 2-5 and Top 4 preschool cable TV series in Total Viewers. 24-Hour Disney Junior Channel The 24-hour Disney Junior Channel easily ranked as cable TV's #1 preschool-dedicated network in Total Day for the 15th consecutive week - each week since reporting public ratings on 4/1/13 - with Kids 2-5 (205,000/1.3 rating) and Boys 2-5 (100,000/1.2 rating), for the 14th time in the previous 15 weeks in Total Viewers (401,000), and for the 3rd time in the prior 4 weeks in Girls 2-5 (104,000/1.3 rating) and 3rd week in a row in Women 18-49 (86,000/0.1 rating).
Source: NTI, U.S. ratings. Week of 7/8/13-7/14/13, Live + Same Day; Summer to date: 5/27/13-7/14/13, most current. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.
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