DISH to Be Honored at Hispanic Television Summit
DISH Network, the satellite service provider, through its DishLATINO brand, will be honored with the Leadership in Hispanic Television Award within the provider/advertiser category during the Awards Luncheon ceremony at the 12 th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis. This annual award is presented by leading business publications in the television industry, Broadcasting & Cable and Multichannel News.
The Hispanic Television Summit is the signature annual event for those in the business of video and television intended for Hispanic audiences. It attracts over 500 top executives in television distribution, programming, production, advertising, marketing, research, technology and finance from the U.S., Latin America and Europe.
Louis Hillelson, Vice-president and Group Publisher of the presenting publications said, "DISH has been selected to receive the Leadership in Hispanic Television Award in recognition of the company's DishLATINO brand which has a history for providing quality programming of interest to Latino viewers, and an impressive financial commitment to advertising and promoting their services to Hispanics consumers."
Since its earliest days in the late 1990s, DISH has been among the first to offer the latest new channels of interest to Hispanic viewers. Today, DishLATINO provides a broad selection of programming networks in both Spanish and English for Hispanic audiences. In recent years, DishLATINO has increased its investment in Hispanic advertising to promote its service to Hispanic consumers and is now one of the leading advertisers to U.S. Hispanics.
The Award for Leadership in Hispanic Television will be accepted on behalf of the management and employees of DISH by Alfredo Rodriguez, Vice-president of DishLATINO. Mr. Rodriguez leads DishLATINO's overall strategy and a team responsible for the acquisition, retention and brand strategies of this leading Hispanic pay-TV provider.
This is the third time that this particular award, previously given to Comcast and Time Warner Cable, will be presented. It is one of three awards to be given out at the 2014 Awards Luncheon. The others are the Leadership Award in the programming category being presented to Major League Soccer and accepted by Don Garber, the league's commissioner. The other, for which the recipient has not yet been announced, is the Award for Achievement in Hispanic Television, which acknowledges a single individual. Past recipients include on-air personalities Don Francisco and Cristina Saralegui; network news anchors Jorge Ramos, Maria Celeste Arraras, Maria Elena Salinas and Jose Diaz Balart; sports celebrity Oscar De La Hoya; soccer announcer Andres Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.
The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.
About Broadcasting & Cable and Multichannel News
Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.
DishLATINO is the leading Hispanic pay-TV provider in the United States. DishLATINO offers more than 60 popular ethnic channels, as well as popular Hispanic and Spanish-language programming and sports in high-definition. DishLATINO offers a selection of pay-TV packages including programming in English and Spanish, as well as Flex TV, a no-term contract, prepaid pay-TV product.
SOURCE Broadcasting & Cable and Multichannel News