DAYS OF OUR LIVES Delivers Top Premiere Week in 3 Years for Key Demos
By: Caryn Robbins Oct. 03, 2013
"Days of our Lives" has generated its largest premiere-week women 18-49 audience in three years and its top total-viewer result for week one of a new television season in more four years, according to "live plus same day" viewing figures for the week of Sept. 23-27 from Nielsen Media Research.
For the week, "Days of our Lives" averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #3 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race. "Days" matched its highest women 18-49 and women 18-34 ratings in 22 months (since the week of November 21-25, 2011). "Days" delivered its biggest premiere-week women 18-49 audience (630,000) since 2010 and biggest overall audience for a first week of the new television season (2.626 million) since 2009. For the week Versus the same week last year, "Days of our Lives" was up 47% in the women 18-34 race (200,000 vs. 136,000), up 27% in the women 18-49 demographic (630,000 vs. 496,000), up 18% in the women 25-54 race (771,000 vs. 652,000) and up 8% in total viewers (2.6 million vs. 2.4 million). Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted.Videos