DATELINE NBC is Top Non-Oscars Telecast of Sunday Night in Key Demo
By: Caryn Robbins Feb. 29, 2016
DATELINE NBC" (1.0/3 in 18-49, 5.6 million viewers overall from 7-8:30 p.m. ET) is the #1 non-Oscar-related primetime telecast Sunday night on the Big 4 networks in adults 18-49 is and is also the #1 non-Oscar program in adults 25-54, women 18-49, women 25-54, men 18-49 and men 25-54 (tie), rating on those nets behind only ABC's Academy Award telecast and "Opening Ceremony" special.
The show also outrates "60 Minutes" head to head in adults 18-49, adults 25-54 and other key demos and ranks #2 in the 90-minute time slot among the Big 4 in adults 18-49, adults 25-54 and other key demos. The NBC Movie of the Week "Ted" (0.6/2 in 18-49, 1.9 million viewers overall from 8:30-11 p.m. ET): For its final hour from 10-11 p.m., tied for #2 among ABC, CBS and NBC in adults, men and women 18-49 and was #2 outright among those nets in adults, men and women 18-34. NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.Videos