Gravitas Ventures announced today that Cirque du Soleil will launch long-form and episodic content on the free, ad-supported Hulu and Hulu Plus subscription service. The content, which Gravitas exclusively distributes through their VOD (video-on-demand) partnership with Cirque du Soleil, will launch on Hulu and Hulu Plus today, December 14th as part of "A Season of Cirque du Soleil." KOOZA, HATCHING, DELIRIUM, DRALION, THE MYSTERY OF MYSTÈRE and FLOW: A TRIBUTE TO THE ARTISTS OF "O" are among the feature length programs that will be available on Hulu, with more to follow as part of an ongoing rollout campaign.
"We are thrilled to bring Cirque du Soleil to Hulu and Hulu Plus," said Melanie Miller, Gravitas Ventures VP of Acquisitions & Marketing. "It's an exciting opportunity to extend the Cirque du Soleil experience to families beyond a live performance and in their living rooms through such an innovative online video service."
"We are delighted to extend our VOD offering to a wider audience and Hulu has provided us with an exciting platform to showcase Cirque du Soleil content with a dedicated landing page and shared marketing opportunities," said Tracey Errico, Cirque du Soleil Director of Programming and Distribution. "We look forward to a fruitful collaboration with Hulu that will see a variety of Cirque du Soleil content brought to viewers."
ABOUT Cirque du Soleil: From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment. The company has 5,000 employees, including more than 1,000 performing artists from close to 50 different countries.Cirque du Soleil has brought wonder and delight to more than 100 million spectators in more than 300 cities in over forty countries on six continents.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com. To find out more about the ONE DROP Foundation, visit www.onedrop.org.
ABOUT GRAVITAS VENTURES: Gravitas Ventures connects independent filmmakers, producers and distribution companies to leading cable, satellite, telco and online distribution partners. Working with more than 500 content partners, Gravitas Ventures aggregates and distributes thousands of hours of feature films, documentaries, horror films, animation, alternative sports, comedy, and music concert programming. In recent years Gravitas has expanded its operation to include theatrical releasing and Gravitas International, a new division that will focus on worldwide audiences. For more information, please go to www.gravitasventures.com and @GravitasVOD.