Chip and Joanna Gaines to Create Streaming Platform

Chip and Joanna Gaines to Create Streaming Platform

Variety reports that world famous home remodelers Chip and Joanna Gaines are in talks with Discovery to launch a linear channel and streaming service. Content will focus on their home and lifestyle products.

Discovery will relaunch one of its 12 channels as the Gaines' outlet, which will also have a companion streaming service.

Based in Waco, Texas, the Gaines became stars during their 2014-2017 run on HGTV's "Fixer Upper."

"We're excited to share we are in the early stages of talking with Discovery about a lifestyle focused media network for Magnolia," said Magnolia spokesman John Marsicano. "The details surrounding this opportunity remain a work in progress but together our hope is to build a different kind of platform for unique inspiring and family-friendly content."

"Discovery is thrilled to confirm that we are in exclusive talks with Chip and Joanna Gaines," Discovery said in a statement. "The Gaines' are exceptional people, true authentic storytellers and creative visionaries who will nourish millions of people with quality, family-friendly programming accessible on a 24/7 network and across all screens."

Read the original story on Variety.

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