Chip and Joanna Gaines to Create Streaming Platform
Variety reports that world famous home remodelers Chip and Joanna Gaines are in talks with Discovery to launch a linear channel and streaming service. Content will focus on their home and lifestyle products.
Discovery will relaunch one of its 12 channels as the Gaines' outlet, which will also have a companion streaming service.
Based in Waco, Texas, the Gaines became stars during their 2014-2017 run on HGTV's "Fixer Upper."
"We're excited to share we are in the early stages of talking with Discovery about a lifestyle focused media network for Magnolia," said Magnolia spokesman John Marsicano. "The details surrounding this opportunity remain a work in progress but together our hope is to build a different kind of platform for unique inspiring and family-friendly content."
"Discovery is thrilled to confirm that we are in exclusive talks with Chip and Joanna Gaines," Discovery said in a statement. "The Gaines' are exceptional people, true authentic storytellers and creative visionaries who will nourish millions of people with quality, family-friendly programming accessible on a 24/7 network and across all screens."
Read the original story on Variety.