Cartoon Network Broadens its Audience with Programming 'Firsts' and Unique Primetime Strategy
Cartoon Network unveiled a substantial new line-up of content today at its annual Advertising Upfront presentation at New York's Time Warner Center. Delivering on its promise to launch a diverse slate of programming that young audiences cannot find anywhere else, new Cartoon Network shows will incorporate a number of genres and formats that include an unrivaled, one-hour scripted action-mystery series, matchless animated and live-action comedies and an entirely new way of programming primetime for a young audience.
The network also announced its first foray into the broadcast awards arena with Cartoon Network's Hall of Game. Premiering in early 2011, this high-energy, multi-platform experience will let viewers decide who's got game from the world of sports. Cartoon Network's Hall of Game will feature professional and amateur athletes as well as top-notch entertainment. This first-of-its-kind sports award event for kids is created and produced by global sports and entertainment company IMG Media. The Sports Illustrated Group will serve as the official promotional partner and also will introduce the SI KIDS' "Sports Kid of the Year Award."
Exclusive sneak peeks at two highly anticipated scripted, live-action one-hour series - Unnatural History (Warner Horizon Television), premiering Sunday, June 13 at 8 p.m. ET/PT; and Tower Prep - were revealed; as well as the upcoming CGI movie event Firebreather. Positioned as part of a unique quarter-hour comedy programming block, new animated series will include MAD, Regular Show, Robotomy and Secret Mountain Fort Awesome. The network also announced that coming later in the year would be an all-new re-imagined version of the Warner Bros animated classic shorts, Looney Tunes.
Among Cartoon Network's Upfront celebrity guests - including a special appearance by Destroy Build Destroy host, musician Andrew W.K., and the "dudes" from Dude, What Would Happen - Atlanta Falcons tight-end Tony Gonzalez was on hand to announce the return of the successful short-form series My Dad's A Pro which will star his nine-year-old son Nikko.
"Last spring we talked about how -our voice was changing' and announced an ambitious slate of diverse and compelling content," said Stuart Snyder, president and chief operating officer of Turner Broadcasting's Animation, Young Adults and Kids Media division. "This year we're delivering and adding great brands and beloved franchises that represent the breadth and scope of Cartoon Network's ongoing evolution."
"Today we announced some bold new content as we continue to provide advertisers with an extensive array of high profile opportunities," said John O'Hara, executive vice president and general manager, Cartoon Network Ad Sales & Marketing. "We'll continue to develop innovative ideas for our partners that will extend the reach of their message across our linear and digital platforms and will deliver measurable returns for their investment."
"We're expanding beyond the boundaries of traditional kid's content," said Rob Sorcher, chief content officer for Cartoon Network. "This new programming lineup brings event-quality entertainment to our prime time."
Highlights of Cartoon Network's new content strategy to launch across the 2010-2011 season include the following:
· MAD: Produced by Warner Bros. Animation and using the iconic MAD magazine, published by DC Comics, as inspiration, MAD is an animated sketch-comedy series utilizing a chaotic mix of animation styles and twisted humor to pull back the curtain and expose the truth behind movies, TV shows, games, pop culture and, of course, curtains! Classic MAD magazine characters and features such as Alfred E. Neuman and Spy vs. Spy pop up, and no subject matter or individual will be safe from MAD's barrage of parodies and sketches. In the end, viewers won't get even, they'll just get MAD! Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer. Kevin Shinick (Robot Chicken) and Mark Marek (KaBlam! The Andy Milonakis Show) are the producers.
· Robotomy: The animated Robotomy tells the story of Thrasher and Blastus, two outsider teenage droids who are only slightly less horrific than the ultra-powerful robots that populate their planet, Killglobe. Now they face their greatest challenge yet: high school. Armed with a desire to fit in (and little else), Thrasher and Blastus navigate their lives with varying degrees of success. Created by Michael Buckley (The Sisters Grimm) and Joe Deasy and co-executive produced by Christy Karacas (Superjail), Robotomy, a quarter-hour series, will be produced in New York.
· Secret Mountain Fort Awesome: When a portal to the world opened and unleashes underground monsters, so goes the premise for Secret Mountain Fort Awesome. The human world had everything these creatures could ever want. The only problem is, humans hate monsters, and they treat them like second class citizens. How unfair! This is their world too. Created by Chowder writer and artist Pete Browngardt, Secret Mountain Fort Awesome follows this clan in their dim-witted efforts to break free of human oppression. The animated series is being produced at Cartoon Network Studios.
· The Looney Tunes Show: A new half-hour animated comedy series starring Bugs Bunny and Daffy Duck. No longer confined to 7-minute shorts, Bugs and Daffy are out of the woods and living in the suburbs among such colorful neighbors as Yosemite Sam, Granny, Tweety and Sylvester. In addition to each episode's main story, The Looney Tunes Show also features "cartoons within a cartoon." The Tasmanian Devil, Speedy Gonzales, Marvin the Martian and other classic characters sing original songs in two-minute music videos called Merrie Melodies and the Road Runner and Coyote are featured in 2-1/2 minute CG shorts. This all new series is produced by Warner Bros. Animation. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer. Spike Brandt and Tony Cervone (both Duck Dodgers, Back at the Barnyard, Space Jam) are the supervising producers.
· Young Justice: In Young Justice, being a teenager means proving yourself over and over - to peers, parents, teachers, mentors and, ultimately, to yourself. But what if you're not just a normal teenager? What if you're a teenage super hero? Are you ready to join the ranks of the great heroes and prove you're worthy of the Justice League? That's exactly what the members of Young Justice - Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis - will found out, whether they have what it takes to be a proven hero. This all-new series is produced by Warner Bros. Animation and based upon characters from DC Comics. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer. Brandon Vietti (Batman: Under the Red Hood, Superman Doomsday, The Batman) and Greg Weisman (Gargoyles, The Spectacular Spider-Man, W.I.T.C.H.) are the producers.
· Run It Back Sunday: Cartoon Network takes The NBA on TNT's game of the week and remixes it for basketball fans of all ages. Run It Back Sunday is a full NBA game in one power hour, complete with fun facts, amazing highlights and explosive special effects. From jams, passes and steals to fun facts and unique analysis, Run It Back Sunday presents an all new way to catch the game of the week.
New Special Events/Movies:
· Cartoon Network's Hall of Game: Cartoon Network's first foray into the broadcast awards arena, Cartoon Network's Hall of Game will premiere in early 2011. This high-energy, multi-platform experience will let viewers decide who's got game, by honoring their favorite sports stars and sports moments of the year. From the red carpet, to the never-before-seen stunts and surprises on stage, this unconventional celebration will be led by a celebrity host and feature icons from television, film, music and sports, as kids experience an evening of humor and fun at the most raucous and biggest sports awards show ever presented on television. This first-of-its-kind, sports award event for kids, is created and produced by IMG Media. Sports Illustrated will be serving as the official promotional partner and will also introduce the SportsKid of the Year Award.
· KROG (Working Title): KROG is a half-hour scripted live-action comedy pilot from Cartoon Network Studios. To their fans, KROG is an awesome monster costume band sent from Middle Earth to conquer and enslave the human "surface dwellers." Their fans love them! In reality, however, the members of KROG are indeed monsters sent to conquer mankind. For the life of them, KROG can't understand why people aren't more afraid of them. Luckily, they're a much better band than invasion force and their missions always manage to go afoul. KROG only succeeds in rocking out. KROG is created by Mark Rivers (Metalocolypse, TV Funhouse).
· Lords Of Bad Axe (Working Title): Created and written by Derek Guiley and David Schneiderman (both credited for Chasing Liberty, The Parent Trap 2), Lords Of Bad Axe, a 90-minute original movie, is a fantastical comedy for the videogame age. When a glitch in the system releases the baddies from an online game into the real world, three high school gamers must join forces and tap their skills to combat evil. Lords Of Bad Axe is directed by Peter Lauer (Sons Of Tuscon, Chuck).
· My Dad's A Pro: Cartoon Network and the NFL today announced that 10-time NFL Pro Bowler and Atlanta Falcons Tight-End Tony Gonzalez and his 8-year-old son Nikko will appear in the next installment of the short-form series, My Dad's A Pro. My Dad's A Pro had its successful first run in 2009 and featured NBA Champion Boston Celtics guard Eddie House and his son Jaelen. The live-action series follows a professional athlete's son and his father, offering a unique perspective on what day-to-day life is like with a father in professional sports. My Dad's A Pro, featuring Tony Gonzalez and his son Nikko, is part of Cartoon Network's ongoing relationship with the NFL. My Dad's A Pro is being produced for Cartoon Network by Left/Right.
Soon To Debut Series
· Unnatural History: Cartoon Network's first live-action mystery series delivers a new case of cinematic, action-packed comedic adventure each week. Unnatural History centers on Henry Griffin (Kevin G. Schmidt), a teenager with exceptional skills acquired through years of globetrotting with his anthropologist parents. When his parents think it's time for him to lead a normal high school life, they pack him off to live with his Uncle Bryan (Martin Donovan) and cousin Jasper (Jordan Gavaris) in Washington D.C. But this isn't just any high school; it's located on the grounds of The National Museum Complex. And as Henry, Jasper and their friend Maggie (Italia Ricci) soon learn, this museum is chock full of mysteries that will put Henry's worldly skills to the test. Created and written by Mike Werb (Face/Off, The Mask), the pilot episode is directed by Emmy(R) Award winner Mikael Salomon (Band of Brothers, The Andromeda Strain, The Company). Thania St. John (Eureka, Drop Dead Diva) serves as executive producer for the series produced by Warner Horizon Television. Unnatural History will air Sunday Nights at 8 p.m. ET/PT on Cartoon Network beginning June 13, 2010.
· Generator Rex: From the creators of Ben 10 comes Generator Rex, a new half-hour animated series that takes viewers on an adventure full of fun, action, wish fulfillment and teenage drama. Generator Rex is a young super agent who, with his incredible ability to create mechanical weapons and vehicles from his own body, must balance his adrenaline-fueled adventures with the everyday ups and downs of being a teenager. Generator Rex revolves around 15-year-old Rex, as he attempts to balance his duty as a soldier in a super-spy team with just being a teenager. Generator Rex was created by Man of Action (Joe Casey, Joe Kelley, Duncan Rouleau, and Steven T. Seagle) with supervising producer John Fang (Ben 10: Alien Force, The Batman) and is produced at Cartoon Network Studios. Generator Rex will air Friday at 8:30 p.m. ET/PT on Cartoon Network beginning April 23, 2010.
· Ben 10: Ultimate Alien: The series follows 16-year-old Ben Tennyson as his secret identity has been revealed to the world and he's now an international mega-star super hero, loved by kids the world over but distrusted by many adults. Armed with a mysterious new Omnitrix, Ben is able to transform into hyper-evolved versions of his aliens and will see action in places he's never been. Ben 10: Ultimate Alien, a 30-minute animated series, was created by Man of Action (Joe Casey, Joe Kelly, Duncan Rouleau, Steve Seagle) with Glen Murakami (Teen Titans) as the supervising producer and story editor Dwayne McDuffie. The series is produced at Cartoon Network Studios.
· Tower Prep: A one-hour, live-action scripted series premiering this fall, Tower Prep tells the story of a rebellious teen, Ian (Drew Van Acker), who wakes up one morning to find himself trapped at a mysterious prep school that offers no escape. He forms a secret group with CJ (Elise Gatien), Gabe (Ryan Pinkston) and Suki (Dyana Liu), intent on discovering what they're being trained for and how to escape. Tower Prep is produced by Cartoon Network Studios in association with Dolphin Entertainment. The series is executive-produced and created by Paul Dini (Lost, Batman Beyond). Glen Morgan (Bionic Woman) and Bill O'Dowd (Zoey 101) serve as executive producers.
· Sym-Bionic Titan: From creator Genndy Tartakovsky (Dexter's Laboratory, Samurai Jack) comes an exciting hybrid of giant robot battles and high school comedy. Sym-Bionic Titan follows the lives of three alien teenagers who crash-land on Earth and must protect their new home from alien invaders while navigating the perils of high school life. Sym-Bionic Titan is being produced at Cartoon Network Studios and will premiere on Cartoon Network this summer.
· Regular Show: Created by J. G. Quintel, Regular Show was developed as an animated short for Cartoon Network's Cartoonstitute. Two groundskeepers, Mordecai (a six-foot-tall blue jay) and Rigby (a hyperactive raccoon) are best friends who spend their days trying to entertain themselves by any means necessary, much to the displeasure of Benson (their boss, who is a gumball machine) and to the delight of Pops (an older, lollipop-headed gentleman). Their everyday pursuits often lead to things spiraling out of control and into the surreal: they open portals to other dimensions, summon demons via an -80s arcade game and accidentally use choreographed dance moves to send co-workers to the moon. All in a typical day's work on Regular Show. J.G. Quintel served as creative director of The Marvelous Misadventures of Flapjack for two seasons and was a storyboard artist on the Emmy-winning animated series Camp Lazlo. Regular Show, a 15-minute animated series, is produced at Cartoon Network Studios.
· Scooby-Doo! Mystery Incorporated: With the animated Scooby-Doo! Mystery Incorporated, Fred, Daphne, Velma, Shaggy and their talking dog Scooby-Doo are back, solving mysteries in the spooky town of Crystal Cove, a sleepy coastal village that boasts a long history of ghostly sightings, werewolves and glowing deep sea divers. From Warner Bros. Animation, Scooby-Doo! Mystery Incorporated features the voices of Frank Welker (What's New, Scooby-Doo?) as Fred/Scooby-Doo, Mindy Cohn (The Facts of Life) as Velma, Grey DeLisle (Batman: The Brave and the Bold) as Daphne and Matthew Lillard (the Scooby-Doo films) as Shaggy. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer. Spike Brandt and Tony Cervone (both credited for Duck Dodgers, Back at the Barnyard, Space Jam) are the supervising producers.
Soon to Debut Movies
· Firebreather: Cartoon Network's first original all-CG animation adventure presents Duncan Rosenblatt, a rather typical, awkward high school kid, except that his dad is a fire-breathing monster who tells Duncan that he is destined to protect the earth. Firebreather is created and co-executive-produced by Phil Hester (The Wretch), co-executive-produced by Andy Kuhn (Freedom Ring) and executive-produced by Julia Pistor (Lemony Snicket). Jim Krieg (Ben 10: Alien Force) joins as writer with Peter Chung (Aeon Flux) directing.
· Scooby-Doo! Curse of the Lake Monster: Scooby-Doo! Curse of the Lake Monster continues the Mystery Inc. gang's adventures from the 2009 live-action hit Scooby-Doo! The Mystery Begins, which premiered as the most-watched telecast in Cartoon Network history. Director Brian Levant, producer Brian Gilbert and writers the Altiere Brothers return in this Warner Premiere production. The Atlas Entertainment production also has the live-action cast returning with Robbie Amell (True Jackson, VP) as Fred, Kate Melton as Daphne, Hayley Kiyoko as Velma and Nick Palatas as Shaggy. Warner Bros. Home Entertainment will distribute the film on Blu-ray, DVD, OnDemand and For Download. Scooby-Doo! Curse of the Lake Monster will premiere on Cartoon Network in fourth quarter 2010.
· Totally Spies! The Movie: In the animated Totally Spies! The Movie, Sam, Clover and Alex, three clueless Beverly Hills teens, are recruited to become international spies for WOOHP: The World Organization of Human Protection. Their mission is to locate Peppy Wolfman, a missing pet motivational speaker from Beverly Hills. The girls quickly discover that Peppy, as well as many of their classmates, were abducted after being "Fabulized." With some clever thinking and girly gadgets, will the girls be able to save Beverly Hills and the world? A film directed by Pascal Jardin, Totally Spies! The Movie, a Marathon Media and Studio 37 production, premieres Sunday, April 25, 2010 at 7 p.m. ET/PT on Cartoon Network.
Additional Series Debuts
· Total Drama World Tour: From the creators of Total Drama Island and Total Drama Action, Cartoon Network brings Total Drama World Tour. All the best moments of reality TV shows are back with exciting larger-than-life elimination competition, stomach curdling challenges, scheming and sabotage, death-defying stunts, romances and friendships. In this season, 17 lucky contestants are in for one more round of drama, and this time, it's worldwide! That's right, we're taking the drama global. Total Drama World Tour is a 30-minute animated reality series created by FreshTV Inc. Tom McGillis and Jennifer Pertsch serve as executive producers.
· BEYBLADE: Metal Fusion: Boys action phenomenon, BEYBLADE, is making a much anticipated return after taking the world by storm with its enormous global success in the early 2000s. BEYBLADE: Metal Fusion features new 30-minute episodes from Nelvana and d-rights offering a fresh take on the original series with new characters competing for dominance with their spinning BEYBLADE tops, battling against an evil organization, The Dark Nebula.
· The Amazing Spiez: Lee, Megan, Marc and Tony Clark are tightly knit siblings who juggle their family life with intense international spy missions in the half-hour animated series The Amazing Spiez! Outfitted with next generation gadgets and super cool vehicles, the young Spiez! secretly travel around the world and confront the most outrageous villains ever. With a unique comic book graphic style, The Amazing Spiez is a Marathon Media, Canal J, Image Entertainment co-production, in association with TF1 and Teletoon Canada. The series premieres on Cartoon Network Monday, April 26, 2010 at 6:30 p.m. ET/PT.
· Metajets: Metajets fuels the need for speed and sport in the skies with high-flying competition and combat. In a world where aviation is paramount, young flying aces compete on the Aeronautical Racing Circuit while secretly waging a high stakes battle for air supremacy. Metajets if from Cookie Jar Entertainment and Sunwoo Entertainment. Recently Premiered
· Adventure Time: The animated comedy series premiered earlier this month as the #1 show on all television among boys. The series introduced viewers to unlikely heroes Finn & Jake, buddies who traverse the mystical Land of Ooo and encounter its colorful inhabitants. From the mind of creator Pendleton Ward, Ooo is a land built for adventure. Whether it's saving Princess Bubblegum, defeating zombie candy, mocking the "oxy-moronic" Ice King or rocking out with undead music wiz Marceline the Vampire Queen, for Finn & Jake it's always Adventure Time. The half-hour Cartoon Network series, which airs Monday Nights at 8 p.m. ET/PT, is executive produced by cable and animated television veteran Fred Seibert (The Fairly OddParents, Wow! Wow! Wubbzy!).
Returning Cartoon Network Series
Star Wars: The Clone Wars
Dude, What Would Happen
Destroy Build Destroy
Batman: The Brave and the Bold
Battle Force 5
Pink Panther & Pal
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.