COMEDY CENTRAL ROAST OF JUSTIN BIEBER Draws Over 6 Million Total Viewers

Over the course of two telecasts, the Roast of Justin Bieber drew 5.8 million total viewers and 420,000 live streams, making this Roast the most live streamed ever (source: Nielsen, Adobe Site Catalyst)

The premiere of the #BieberRoast was seen by 4.4 million total viewers and drew a 3.3 Adult 18-49 rating, 5.8 Adult 18-24 rating, 5.8 Women 18- 24 rating, 5.7 Men 18-24 rating,4.7 Men 18-34 rating and 4.7 Adult 18-34 rating up double digits in all demos vs. "Comedy Central Roast of James Franco." (total viewers+42%; A18-49 +48%; A18-34 +39%, M18-34 +10%; M18-24 +30%)

#1 in All TV with P18-34, P18-24, M18-49, M18-34, M18-24, W18-34, W18-24 (Nielsen via MultiTrak, Live+SD, based on Impressions)

#1 in Cable with P18-49 (#2 in All TV), W18-49 (Nielsen via MultiTrak, Live+SD, based on Impressions)

The #BieberRoast ignited a social media frenzy that led to the Roast becoming the #1 most social show on ALL of television last night amassing over 1.3 million mentions and more than 41 Roast-related trending topics, worldwide and in the United States

Roast of Justin Bieber social media content generated 6.9 billion impressions (source: Velocity Echo Social Graph- Tumblr, facebook, twitter, Instagram, YouTube; 1/20 to date)

33 million total streams to date of Bieber Roast content across Comedy Central platforms (source: Adobe Site Catalyst, Youtube, Facebook, Whipclip, and Snapchat ;1/20 to date)

Close to 2 million people generated over 3 million posts, comments, likes and shares regarding the Roast of Justin Bieber, aka #BieberRoast on Facebook (source: Facebook)

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