CNBC Premieres TARGET: INSIDE THE BULSEYE, 1/13

"Target: Inside the Bullseye" will premiere on Thursday, January 13th at 9pm. The documentary will repeat that evening at 10pm, 12am and 1am.

The show will also air on Saturday, January 15th at 8pm/11pm.

Target-or Tar-zhay to its devotees-is a true American original.

George Draper Dayton and his sons took a small Minneapolis department store and changed the face of retail forever, consistently donating 5% of its revenue to charitable causes. Walking the fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the cache of an urban boutique. Because of this unique dichotomy the company has managed to avoid many of the problems of its competitors, promoting the idea that a walk down its aisles is not a chore, but an adventure.

With keen insight from CEO Gregg Steinhafel, "Target: Behind the Bullseye" reveals how Target became both tastemaker and discount retailer extraordinaire while continually reminding its customers to "Expect More, Pay Less."

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