CBS's Broadcast of RUDOLPH THE RED-NOSE REINDEER Outshines Competition
By: Caryn Robbins
At 8PM, RUDOLPH THE RED-NOSE REINDEER was first in A18-49 (2.8), A25-54 (3.9) and second in viewers (10.67m). RUDOLPH dominated "The Voice" in A18-49 (vs. 2.2) and A25-54 (vs. 3.0) and also beat ABC's Christmas special "Santa Claus is Coming to Town," which it did not compete against last year.
At 10PM, VICTORIA'S SECRET FASHION SHOW was first in viewers (9.12m), A18-49 (3.3), A18-34 (3.9) and A25-54 (2.8). VICTORIA'S SECRET was the night's top broadcast in both A18-49 and A18-34. For the night, CBS was first in viewers (10.00m), A18-49 (2.6) and A25-54 (3.0) and A18-34 (2.2).RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin, Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 50th anniversary broadcast Tuesday, Dec. 9 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72, after an eight-year run on another network.)
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