CBS THIS MORNING is Only Network Morning News Show to Gain in Viewers
By: Caryn Robbins Mar. 26, 2015
For the week ending March 20, CBS THIS MORNING was once again the only network morning broadcast to post gains in viewers (+6%, 3.25m from 3.08m) compared to a year ago. According to Nielsen live plus same-day ratings, CBS THIS MORNING gained +170,000 viewers, and closed the gap with NBC by 640,000 viewers.
CBS THIS MORNING was also the only network morning broadcast to maintain its rating among adults 25-54 (0.8/07), the demographic most important to those who advertise in news. For the 2014-15 season-to-date, CBS THIS MORNING continues to be the only network morning news program to post viewer gains (+7%, 3.33m from 3.10m), and the only program to maintain its adults 25-54 rating (0.9/07) compared to a year ago. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.Videos