CBS THIS MORNING is Only Network Morning News Show to Gain in Viewers

For the week ending March 20, CBS THIS MORNING was once again the only network morning broadcast to post gains in viewers (+6%, 3.25m from 3.08m) compared to a year ago. According to Nielsen live plus same-day ratings, CBS THIS MORNING gained +170,000 viewers, and closed the gap with NBC by 640,000 viewers.

CBS THIS MORNING was also the only network morning broadcast to maintain its rating among adults 25-54 (0.8/07), the demographic most important to those who advertise in news.

For the 2014-15 season-to-date, CBS THIS MORNING continues to be the only network morning news program to post viewer gains (+7%, 3.33m from 3.10m), and the only program to maintain its adults 25-54 rating (0.9/07) compared to a year ago.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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