CBS This Morning posted double-digit year-to-year percentage gains among viewers (+15%) and households (+17%) according to Nielsen live plus same day ratings for the week ending July 5, 2013. CBS This Morning added +350,000 viewers compared to the same week last year and also improved its competitive position with NBC, closing the gap by 180,000 viewers.
CBS THIS MORNING Week Ending July 5, 2013 Week Ending July 6, 2012 % Change Viewers 2.72m 2.37m +15% Households 2.1/08 1.8/07 +17%Videos