CBS THIS MORNING Posts Significant Gains in Viewers & Key Demo

By: Caryn Robbins Apr. 23, 2015

For the week ending April 17, CBS THIS MORNING was the only network morning news broadcast to post year-to-year gains in adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, viewers (+12%, 3.53m from 3.14m), and women 18-49 (+17%, 0.7/06 from 0.6/05) according to Nielsen live plus same-day ratings. CBS THIS MORNING added +390,000 viewers, closing the viewership gap with NBC by 560,000 viewers compared to last year.

Season-to-date, CBS THIS MORNING continues to be the only network morning news program to post a viewer gain (+8%, 3.34m from 3.10m), and the only program to maintain its adults 25-54 rating (0.9/07) compared to a year ago.

CBS THIS MORNING: SATURDAY

On Saturday, April 18, CBS THIS MORNING: SATURDAY was the only Saturday morning network news broadcast to post year-to-year gains in viewers (+3%, 2.01m from 1.95m). CBS THIS MORNING: SATURDAY added +60,000 viewers compared to last year.

Season-to-date, CBS THIS MORNING: SATURDAY is up +20% in adults 25-54 (0.6/04 from 0.5/04), the demographic most important to those who advertise in news, and +7% in viewers (2.12m from 1.97m), and is the only Saturday morning network news broadcast posting gains in either measure.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.