CBS THIS MORNING Posts Highest Viewer Delivery in February Sweep in 20 Years
By: Caryn Robbins Mar. 05, 2015
During the February 2015 sweep period, CBS THIS MORNING posted its best total viewer delivery in 20 years (since February 1995), gaining +10% in viewers (3.53m from 3.20m) compared to last year. CBS THIS MORNING gained +330,000 viewers, closing the gap with NBC by nearly one million viewers year-over-year.
CBS THIS MORNING also posted a +11% gain in adults 25-54 (1.0/07 from 0.9/06), the demographic most important to those who advertise in news, according to Nielsen live plus same-day ratings. For the week ending Feb. 27, CBS THIS MORNING posted double-digit percentage gains in viewers (+19%, 3.64m from 3.06m) and adults 25-54 (+13%, 0.9/07 from 0.8/06), compared to last year. CBS THIS MORNING gained +580,000 viewers, delivering CBS's largest audience in the time period in more 11 years (since the week ending Feb. 6, 2004) and closing the gap with NBC by 820,000 viewers. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.Videos