CBS THIS MORNING Posts Gains in Viewers Compared to 2014
By: Caryn Robbins
CBS THIS MORNING posted gains among viewers (+6%, 3.11m from 2.93m) compared to a year ago for the week ending July 3. According to Nielsen live plus same-day ratings, CBS THIS MORNING added +180,000 viewers year-over-year, closing the viewership gap with NBC by more than 300,000 viewers.
Television year-to-date, CBS THIS MORNING is the only network morning news broadcast posting gains in adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, and viewers (+9%, 3.38m from 3.09m) compared to last year. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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