CBS THIS MORNING Posts Double Digit % Gains in Key Demos
By: Caryn Robbins Jul. 18, 2013
CBS This Morning posted double-digit year-to-year percentage gains among adults 25-54 (+14%), the demographic most important to those who advertise in news, as well as viewers (+20%), households (+18%), women 25-54 (+13%) and women 18-49 (+20%), according to Nielsen live plus same day ratings for the week ending July 12, 2013.
CBS THIS MORNING added +440,000 viewers compared to the same week last year and also improved its competitive position with NBC, closing the gap by 290,000 viewers. CBS THIS MORNING Week Ending July 12, 2013 Week Ending July 13, 2012 % Change Adults 25-54 0.8/6 0.7/6 +14% Viewers 2.68m 2.24m +20% Households 2.0/08 1.7/07 +18% Women 25-54 0.9/7 0.8/6 +13% Women 18-49 0.6/5 0.5/5 +20% Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.Videos