CBS EVENING NEWS Posts Double-Digit Year-to-Year Increases
By: Caryn Robbins
The CBS EVENING NEWS WITH Scott Pelley posted double-digit percentage increases compared to the same week last year among adults 25-54 (1.6/06 from 1.4/05, +14%), the demographic most important to those who advertise in News, as well as viewers (7.03m from 6.31m, +11%) and households (4.8/09 from 4.2/08, +14%), according to Nielsen live plus same day ratings for the week ending March 8.
The CBS EVENING NEWS WITH Scott Pelley also added +720,000 viewers compared to the same week last year.Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH Scott Pelley.Videos