CBS Daytime Is On a Roll for the Month of May
By: Caryn Robbins Jun. 03, 2016
The Talk" Delivers Its Most-Watched Season and May Sweep
"Let's Make a Deal" Also Notches Its Largest Season Audience and Most-Watched May Sweep
"The Price is Right" Posts Its Most-Watched Season Since 2001-02 and Best May Sweep Since 2003
"The Young and the Restless" Has Its Most-Watched Season Since 2008-09 and Largest May Sweep Audience Since 2010
CBS Daytime delivered its most-watched regular season (4.22m) since 2006-07 and most-watched May sweep (3.99m) since 2007.
Among the Network's daytime lineup, THE TALK and LET'S MAKE A DEAL delivered their most-watched seasons and May sweeps ever; THE PRICE IS RIGHT 1 posted its most-watched season and May sweep in over a decade while THE YOUNG AND THE RESTLESS had its best season and May sweep in several years.
THE SEASON (MOST CURRENT):
THE TALK averaged 2.79 million viewers, +3% over last year and most-watched in its six-year history.
LET'S MAKE A DEAL 1 (3.20m, up +3%) and LET'S MAKE A DEAL 2 (3.67m, up +2%) were both record audiences for any season. LET'S MAKE A DEAL 1 matched its best women 25-54 (0.9) and women 18-49 (0.7) ratings.
THE PRICE IS RIGHT 1 averaged 5.09m, up +4% from last year and its most-watched season since 2001-02. THE PRICE IS RIGHT 2, daytime's most-watched program, averaged 5.84m, up +3% from a year ago and most-watched since 2006-07.
THE YOUNG AND THE RESTLESS, daytime's most-watched drama, averaged 5.27m, up +1% from a year ago and most-watched since 2008-09.
MAY SWEEP (LIVE + SAME DAY):
THE TALK averaged 2.79m, up +12% from last May and its most-watched May sweep ever. THE TALK also matched its best May women 18-49 rating (0.7, up +17% from a year ago).
LET'S MAKE A DEAL 1 (3.03m, up +3% from last May) and LET'S MAKE A DEAL 2 (3.44m, up +1%) had their most-watched May sweep ever and their highest women 18-49 ratings-LMAD 1 (0.7, up +17%) and LMAD 2 (0.8, up +14%).
THE PRICE IS RIGHT 1 (4.87m, up +8%) delivered its largest May sweep audience since 2003, while THE PRICE IS RIGHT 2 (5.59m, up +8%) had its most-watched May since 2004. Both editions notched their best women 25-54 ratings since 2013.
THE YOUNG AND THE RESTLESS (4.80m, up +2%) had its most-watched May since 2010.
THE BOLD AND THE BEAUTIFUL (3.77m) was up +2% in viewers from a year ago and most-watched May since 2008.
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