Bravo Ends 2016 with Largest On-Air & Digital Growth Among Top 10 Ad-Supported Cable networks
By: Caryn Robbins Dec. 19, 2016
Driven by its slate of new and returning series, Bravo Media is pacing to finish 2016 with the biggest on-air and digital growth among the top 10 ad-supported cable entertainment networks in P25-54. During a time when most top cable networks are averaging losses in all three key demos, Bravo is up +4% in P25-54 year to date, netting its highest ranking ever in the demo at #8, while also marking its sixth consecutive year in the top 10. In addition, Bravo ranks #9 in P18-49, its fourth consecutive year in the top 10, and is up +7% in total viewers year to date, enjoying its highest ranking in network history.
Adding to the network's ratings success, Bravo has seen greater increases in male viewership than any other top 20 ad-supported network with M18-49 (+16%) and M25-54 (+21%) versus 2015. In addition, Bravo is the fastest growing digital platform among the top 10 ad-supported cable entertainment networks in unique visitors P18-49 (up +67% vs. 2015 to date) and P25-54 (up +62% vs. 2015 to date). Helping to fuel this growth, Bravo is bucking industry trends with 15 returning series up season over season in total viewers including: "Below Deck" (+27%), "Don't Be Tardy" (+5%), "Flipping Out" (+22%), "Married to Medicine" (+45%), "Million Dollar Listing Los Angeles" (+5%), "Million Dollar Listing New York" (+10%)," "Newlyweds: The First Year (+7%)," "Odd Mom Out (+3%), "The Real Housewives of Beverly Hills" (+5%), "The Real Housewives of New York City" (+20%), "The Real Housewives of Orange County" (+10%), "Shahs of Sunset" (+22%), "Southern Charm" (+18%), "Top Chef" (+8%) and "Vanderpump Rules" (+3%). Furthermore, with the popularity of the network's original series, 2016 is pacing to be the network's best year ever for Video On Demand with 114.3 Million set-top-box transactions. The network is up +29% versus the same time period last year on set-top-box, growing +61% faster than the cable average, and currently ranks as the #1 rated ad-supported cable entertainment network for VOD.Videos